VP, Website Lead
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Job Summary
GCB 5
Some careers have more impact than others.
Ifyourelooking for a career where you can make a real impression join HSBC and discover how valuedyoullbe. Whether you want a career that could take you to the top or simply take you in an exciting new direction HSBC offers opportunities support and rewards that will take you further.
We are currently seeking a high calibre professional to join our team as aVP Website Lead.
In this role you will:
- Own and optimise HSBC Singapores public website and in-app content
- Drive journey and conversion optimisation (web app)
- Lead experimentation and performance uplift
- Leverage data and insights to drive decisions
- Act as the bridge between global and local teams
- Champion governance and best practices
Tobe successful you will:
- Proven experience in digital content website management or digital optimisation within financial services or a large enterprise environment.
- Strong understanding of customer journeys UX principles and conversion optimisation (full-funnel mindset).
- Experience with Generative AI Engine Optimisation (GEO) including optimising content for discoverability and performance across AI-assisted search and answer engines and applying structured content practices to improve retrieval relevance and accuracy.
- Experience leading A/B testing/experimentation and translating insights into measurable improvements.
- Strong stakeholder management skills with the ability to influence across markets functions and seniority levels in a matrix organisation.
- Understands how to navigate the matrix and drive integration opportunities
About Company
HSBC Holdings plc is a British multinational investment bank and financial services holding company. It was the 7th largest bank in the world by 2018, and the largest in Europe, with total assets of US$2.558 trillion.
