Social Specialist

This is a support and creative hybrid role in transforming TCCCs social work in Singapore (main market) and Malaysia by nurturing community engagement through social responses and collaboration of brands social pages and others. At the same time they will be the key eyes and ears on whats happening in culture from trends down to community conversations.

Community Management Publishing Trend & Issue Spotting Reporting assistance Social content ideation and creation

• The subject matter expert when it comes to developing & engaging communities through social 1:1 engagements conversation
• They build relationships in a way that other channels cannot. They will engage with them beyond clients social pages and identifies the best opportunities to feature them on our owned channels.
• They are quick to spot potential trends and issues in the market and sharing it back to the right stakeholders
• Manage the clients social pages from work closely with social strategist and account leads in assessing and consolidating social content calendar
• Manage social content publishing for clients social pages in market through Sprinklr and native social publishing.
• They will bring the social tone of voice of our clients brands to life by working with strategy to define the linguistic muse and characteristics of the brand voice and tone.
• On top of helping identify celebrities and influencers that are talking about our brands they will find innovative ways to engage with them and take their relationship with our brands to the next level of advocacy.
• Support social listening and reporting especially around cultural trends brand/client social pages performance and even insights about the brands top fans commonly asked questions conversation themes etc. This task includes collaborating with social data analysts and utilizing social tools such as Sprinklr and native platforms analytics.
• Know social (platforms specs trends) without needed a listening report or a reminder of best practices from Meta and TikTok they know these things intuitively
• Use their knowledge and experience of trending social media content to ideate and plan for ideas for social media execution
• While there are social/creator creative teams in place the social specialist needs to be able when necessary to create and produce social content on their own in static or video format. This includes and is not limited to on-ground event coverage.

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