Senior Sales Operations Analyst

• Lead sales forecasting and planning activities to support business and operational planning.
• Monitor actual performance against forecasts and budgets identifying risks and recommending adjustments.
• Improve forecasting accuracy by implementing better processes tools and reporting systems.
• Develop dashboards and reports that provide visibility into sales performance and forecast accuracy.
• Present meaningful insights and variance analyses to stakeholders

• Design implement and optimise end-to-end sales processes across the customer lifecycle.
• Drive automation and scalability of commercial processes through CRM systems and technology.
• Ensure strong CRM data governance including pipeline hygiene naming conventions and data quality.
• Promote adoption of sales tools and continuously identify opportunities for process improvements.
• Work with regional and cross-functional teams to enhance sales systems and workflows.

3. Business Performance & Revenue Optimisation

• Analyse sales performance customer trends and market data to identify opportunities and performance gaps.
• Develop dashboards and reports to monitor key sales metrics and recommend actionable improvements.
• Partner with Sales Leadership to design commission structures incentive programmes and commercial frameworks.
• Provide customer lifetime value (CLTV) churn and profitability insights to support retention and upselling strategies.
• Develop pricing guardrails and commercial principles that protect business margins while supporting growth.
• Cross-functional Collaboration
• Partner with Sales Marketing Finance and Operations to ensure alignment on commercial objectives.
• Support strategic planning by providing accurate data insights and recommendations.
• Foster strong relationships with stakeholders to drive continuous process improvement and operational excellence.