Senior Community Executive

Were on the lookout for individuals who are passionate about fashion think outside the box and have an eye for innovation.

Unleash your potential with us and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

Job purpose

The Senior Community Executive will be responsible for growing and nurturing PEDROs community across digital and physical touchpoints. This role leads social engagement creator relationships customer listening and community-led initiatives that build brand awareness advocacy and loyalty.

The ideal candidate is culturally aware digitally fluent and passionate about fashion with a strong understanding of social platforms creator ecosystems and how brands build meaningful relationships with their audiences.

Key responsibilities

• Develop and lead community strategies that grow PEDROs presence across social platforms and relevant customer communities.
• Engage with new and existing customers across digital channels to build connection trust and brand affinity.
• Monitor social conversations customer feedback platform trends and community sentiment translating insights into clear recommendations.
• Identify engage and maintain relationships with suitable creators KOLs KOCs and brand advocates.
• Lead seasonal social media planning seeding plans creator gifting event invitations and community activations.
• Maintain and update the brands creator and community database.
• Drive community-led content opportunities including UGC creator content customer stories and social engagement initiatives.
• Work closely with Brand Communications Social Media Marketing Creative and CRM teams to ensure community initiatives support wider brand and campaign objectives.
• Plan and execute community events workshops previews and brand experiences.
• Track and report on community growth engagement sentiment creator performance and campaign learnings.

Requirements

• Degree in Communications Marketing Fashion Creative Communications or a related discipline.
• At least 3 to 5 years of experience in community management influencer marketing brand communications social media or digital marketing preferably within fashion lifestyle beauty or retail.
• Strong understanding of social media platforms especially Instagram TikTok and Xiaohongshu.
• Proven experience working with creators KOLs KOCs or brand advocates to deliver measurable results.
• Strong interest in fashion culture lifestyle trends and consumer behaviour.
• Excellent written and verbal communication skills with the ability to build relationships with customers creators partners and internal teams.
• Organised detail-oriented and able to manage multiple projects in a fast-paced environment.
• Creative proactive and comfortable balancing strategic thinking with hands-on execution.
• Good analytical ability with experience reviewing engagement sentiment creator performance or social media results.

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