Manager, Digital Strategy, Planning & Execution

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

We are seeking aBiddable Planning Managerwho thrives in ahands-on single contributor roleto collaborate with local clients as part of the central digital team (regional team). This role is critical inplanning executing and landing digital campaigns in-market ensuring they align with both regional strategies and local market needs.

As a key driver of success the Biddable Manager will takeend-to-end ownershipof digital deploymentfrom conceptualization and planning to activation monitoring and optimizationwhile deriving insights from executed campaigns and delivering actionable reporting. This is apivotal rolethat requires close collaboration with local market teams and offshore implementation partners to ensure seamless execution and measurable impact.

The role reports to the Regional Cluster Leads and works closely with cross-functional teams including strategists planners data analysts activation specialists and creative teams. While this position does not have direct reports it demands strong leadership in managing discussions with clients and stakeholders on digital strategies.

• Takedirect ownershipof biddable media strategies (e.g. Programmatic Video Display etc. Paid Social TikTok Meta etc. and SEM) aligned with overall marketing and business goals.
• Translate brand growth plans and advertising briefs into actionable media plans by supporting the Cluster Lead in developing localized digital strategies.
• Ensure all plans areactionable and executable at the local market level adhering to best practices guidelines and sufficiency standards.
• Collaborate with internal stakeholders (e.g. Local Market Planning teams Creative Analytics Activation and Implementation teams) to ensure integrated campaign planning andseamless execution in-market.
• Actively participate in discussions with local market teams to understand their unique challenges and adapt strategies accordingly.

• Oversee theend-to-end executionof biddable media campaigns including setup activation tracking and optimization across platforms such as Google Ads Meta Ads (Facebook/Instagram) TikTok DV360 The Trade Desk LinkedIn and others.
• Work closely with the activation team to monitor campaign performance and ensure alignment with the media plan.
• Troubleshoot any issues during campaign implementation and provide guidance to local market teams to ensure smooth deployment.
• Ensure best practices are applied for campaign setup targeting bidding strategies ad copy creative testing and landing page optimization.

• Serve as theprimary point of contactfor local market teams ensuring alignment between regional strategies and local execution.
• Build strong relationships with local stakeholders to foster collaboration and ensure buy-in for digital initiatives.
• Maintain a high level of accountability for campaign success taking ownership of results and proactively addressing challenges.

• Analyze performance data from biddable media campaigns and implement optimization strategies to drive continuous improvement.
• Utilize reporting and analytics tools (e.g. Google Analytics platform dashboards) to track analyze and report on campaign performance providing actionable insights and recommendations.
• Prepare and present regular performance reports to stakeholders highlighting key insights achievements and areas for improvement.
• Conduct A/B testing and other experimentation to evaluate creative targeting bidding strategies and landing page effectiveness using findings to enhance future campaigns.
• Collaborate with local market teams to interpret performance data and provide tailored recommendations that align with regional and local objectives.

• Stay informed about the latest trends technologies and best practices in the digital advertising landscape particularly within biddable media.
• Evaluate and recommend new platforms tools and strategies to enhance campaign performance efficiency and scalability.
• Act as a subject matter expert for biddable media within the organization providing guidance and thought leadership to internal teams and stakeholders.
• Share knowledge and updates on emerging industry developments with local market teams to foster innovation and maintain competitive advantage.
• Proactively identify opportunities to test new formats channels or technologies that could improve campaign outcomes or unlock new growth opportunities.

Skills and Experience

• 3 to 4 years of experience in digital planning and implementation within marketing and/or media.
• Hands on experience of platform activation and setup across DV360 or other equivalent programmatic platform Social Media (Meta and TikTok).
• In-depth knowledge of programmatic social and search developments.
• Strong analytical critical thinking and problem-solving skills.
• Ability to think strategically and execute effectively.

• Bachelors degree in Marketing Advertising or a related field (or equivalent professional experience).
• Excellent written and verbal communication skills.
• Ability to thrive in afast-paced dynamic environmentwhile maintaining attention to detail.
• A growth mindset with curiosity and enthusiasm for learning.
• A self-starter with ahands-on approachand the ability to manage multiple tasks independently.
• Strong sense ofownership and accountability with a focus on delivering measurable results.
• Collaborative mindset with the ability to build strong relationships across diverse teams and markets.
• Exceptional organizational and project management skills to handlecritical responsibilitiesand tight deadlines.

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