Engagement & Content Strategy Manager (Artificial Intelligence) A26233

Activate Interactive Pte Ltd (Activate) is a leading technology consultancy headquartered in Singapore with a presence in Malaysia and Indonesia. Our clients are empowered with quality cost-effective and impactful end-to-end application development like mobile and web applications and cloud technology that remove technology roadblocks and increase their business efficiency.

We believe in positively impacting the lives of people around us and the environment we live in through the use of technology. Hence we are committed to providing a conducive environment for all employees to realize their full potential who in turn have the opportunity to continuously drive innovation.

We are searching for our next team members to join our growing team.

If you love the idea of being part of a growing company with exciting prospects in mobile and web technologies that create positive impact on peoples lives then we would love to hear from you.

This is a 36 months fixed-term contract role.

What will you do

The Housing & Development Board (HDB) aims to offer affordable high-quality housing and create a conducive living environment where communities can flourish. To achieve this goal HDBs Artificial Intelligence & Data Department (AIDA) leverages HDBs Data & AI solutions to address significant housing challenges.

Were looking for a well-rounded Engagement & Content Strategy Manager (AI) who is comfortable working in a results-oriented setting. You will coordinate efforts to promote AI adoption and enhance the data and AI culture within the organization through strategic content marketing communications and partnerships. To succeed in this position you should possess the ability to rapidly acquire new knowledge work autonomously communicate proficiently and perform effectively in an environment.

Content Strategy

• Develop and own a content strategy that supports the goals of building a strong data and analytics culture across HDB ensuring content is purposeful audience-centred and aligned with organizational priorities.
• Define and maintain the content calendar mapping content themes and formats to key community milestones campaigns and learning objectives.
• Conduct audience research and needs analysis to inform content direction ensuring materials resonate with HDB officers at varying levels of Data & AI familiarity.
• Establish content standards guidelines and a consistent editorial voice across all channels and formats.
• Measure and evaluate content performance using engagement metrics iterating on the strategy based on data-driven insights.
• Stay abreast of industry trends in content strategy data literacy communications and internal communications best practices applying relevant learnings to the communitys content approach.

Partnerships & AI Adoption

• Identify develop and manage partnerships with internal stakeholders public sector agencies industry players and academic institutions to advance AI adoption within HDB.
• Serve as a key liaison between the AIDA department and external partners fostering relationships that bring in fresh perspectives expertise and resources to support the organizations AI ambitions.
• Work closely with business units to understand their needs and co-create initiatives that drive meaningful and sustained AI adoption across HDB.
• Actively source for Data and AI use cases through community engagements stakeholder conversations and partnership activities channelling these insights back to the AIDA department to inform and prioritize future work.
• Collaborate with partners to co-develop programmes resources and events that build AI awareness and capability among HDB officers.

Events Hackathons & Community Engagement

• Plan organize and implement a broad range of community events and initiatives including but not limited to meetups seminars workshops clinics and competitive engagements such as hackathons or prompt engineering challenges to level up Data & AI competencies among HDB officers and cultivate a culture of innovation and continuous learning.
• Engage community members through varied publicity strategies including EDMs polls focus group sessions podcasts and collaboration tools.
• Source speakers from the public sector and industry for community meetups and events where appropriate.
• Actively engage business units via internal platforms to encourage participation in and contribution to community activities.

Marketing & Communications

• Create and oversee the production of marketing and promotional materials including but not limited to brochures flyers newsletters feature stories and campaigns (digital or offline).
• Develop and manage the community portal and knowledge hub including sourcing and curating useful resources such as articles videos and tutorials on data science moderating forum activity and producing original content.
• Collaborate with stakeholders to ensure alignment and consistency in messaging and branding.
• Optimize existing workflows and documentation to improve work efficiency.

• A degree or equivalent in Business Marketing Communications Visual Communications Communications Design Public Relations or a related field.

• At least 4 years of experience in content strategy engagement management and/or change management is preferred
• Demonstrated ability to develop and execute content strategies with a portfolio of work that shows clear thinking about audience purpose and impact.
• Proven ability to manage multi-stakeholder events such as hackathons conferences or large-scale community programmes.
• Exceptional verbal and written communication skills
• Proven track record in executing and delivering results in a structured organized manner.
• A detail-oriented self-starter and quick learner with excellent organizational skills.
• Familiarity with digital marketing tools content management systems analytics platforms and social media.
• An eye for design and proficiency in Canva Pro Adobe Creative Suite (Photoshop Illustrator InDesign) or equivalent tools such as GIMP Inkscape or Scribus is a plus.
• Knowledge of data science artificial intelligence and/or data governance is a plus.

What do we offer in return

• Fun working environment
• Employee Wellness Program
• To work in Singapore Government Agencies projects
• We provide structured development framework and growth opportunities. (We are a SHRI 2025 Gold winner in Learning & Development; Coaching & Mentoring)

Why youll love working with us

If you are looking for opportunities to collaborate with leading industry experts and be surrounded by highly motivated and talented peers we welcome you to join us. We provide all employees with equal opportunities to grow and develop with us. We believe your success is our success.

Does it sound like something you are interested in exploring further Please be in touch with our team for an initial chat at

Activate Interactive Singapore is an equal opportunity employer. Employment decisions will be based on merit qualifications and abilities. Activate Interactive Pte Ltd does not discriminate in employment opportunities or practices on the basis of race colour religion gender sexuality national origin age disability marital status or any other characteristics protected by law.

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Your personal data will be processed for the purposes of managing Activate Interactive Pte Ltds recruitment related activities which include setting up and conducting interviews and tests for applicants evaluating and assessing the results and as is otherwise needed in the recruitment and hiring processes.

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Required Experience:

Manager