Content Head (Copy Manager)

Role purpose

Own and lead copy development across a product portfolio translating product strategy into clear compelling and consistent messaging across all consumer trade and internal touchpoints globally.

Key responsibilities

Copy strategy & product storytelling

• Lead development of product narratives messaging frameworks and tone of voice aligned to product strategy and positioning
• Translate technical product features and engineering detail into clear compelling consumer-facing copy
• Ensure consistency of messaging across all channels markets and touchpoints

Launch & campaign delivery

• Own copy development across product launches ensuring alignment to go-to-market strategy and campaign objectives
• Define and deliver copy for key assets across digital retail CRM social and owned channels
• Partner with Campaigns and Comms teams to ensure copy aligns to campaign narratives and execution

Global consistency & localisation

• Establish and govern copy guidelines and standards to ensure global consistency
• Adapt and structure copy for localisation across markets while maintaining core messaging integrity
• Oversee copy outputs across markets to ensure quality accuracy and alignment

Cross-functional integration

• Partner closely with Commercial Campaigns Comms Creative and Product teams to translate strategy into execution
• Provide input into creative development to ensure messaging clarity and effectiveness
• Act as the central copy authority across projects ensuring alignment and quality of output

Quality claims & optimisation

• Ensure all copy is accurate compliant and aligned to approved claims and brand standards
• Review and refine copy to maximise clarity impact and effectiveness across channels
• Use performance insights and feedback to continuously improve messaging and execution

Leadership & impact

• Set direction and standards for copy across the portfolio
• Provide clear actionable guidance to stakeholders and contributors
• Influence stakeholders to ensure messaging quality and consistency are prioritised

Skills & experience

• Strong experience in copywriting content strategy or editorial roles
• Proven ability to translate complex or technical content into clear compelling messaging
• Experience working across multiple channels (digital retail CRM campaigns)
• Strong stakeholder management and ability to influence in cross-functional environments
• High attention to detail with strong judgement on tone clarity and brand consistency
• Experience operating in global or multi-market environments

  Role purpose

  Own and lead copy development across a product portfolio translating product strategy into clear compelling and consistent messaging across all consumer trade and internal touchpoints globally.

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Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.