Brand Strategy Lead

Do you enjoy shaping abrandsoitsunderstood experienced and trusted across every touchpointAt Secowerenow looking for a Brand Specialist to strengthen our brand direction and longterm relevanceworldwide.

Your new team

Youllbe part of our Marketing Strategy andCustomerInsightsteam a collaborative group that turns insights into strategic impact. We work across the organization to shape bold datadriven direction strengthen our brand and support marketing excellence. Our focus is to bring clarity alignment and practical tools that help teams create consistent meaningful experiences for customers and the business.

About the job

Your focus is to definerefineand embed Secos brand strategy and brand framework. You translate strategic direction into a clear brand position and narrative thatguidesmarketing communication and experience design across markets and channels. You help evolve a digitalfirst experienceled brand identity that ensures coherent interactions wherever customers meet us.

Part of your work involves supporting brand integration in M&A contexts aligningacquiredbrands with ourarchitectureand preserving relevant equity. You also lead efforts to measure brandperceptionand turn insights into actions that strengthen trust and relevance over time. Across all this you partner closely with teams that activate the brand making sure governance stays practical and scalable.

Here are some of the areas you work with:

• Defining and evolving the brand framework and brand strategy.

• Embedding brand positioning into marketing and communication activities.

• Developing a digitalfirst brand identity across digital and physical touchpoints.

• Ensuring brand strategy informs initiativesexperiencesand transformation programs.

• Supporting brand integration in mergers and acquisitions.

• Safeguarding brand equity through strong governance and consistent execution.

• Measuring brand performance and translating insights into improvements.

• Working closely with activationcommunicationsand program teams to enable coherent brand expression.

Location and reporting

The location for this role is flexible withintheAPACregion. You report to the Director of Marketing Strategy andCustomerInsights.

Your profile

A strongand provenbackgroundin brand strategy or brand managementideallyina global B2Benvironment givesyou the foundation to work with complex brand systems and longterm positioning. Strategic thinking comes naturally to you andyoureused to turning insights research and data into cleardirectionthat others can act on.Youreconfident navigating audiencespecific messaging shaping narratives and presentingto senior stakeholders as well as working in structured ways with frameworks KPIs and measurement models.Creative judgment and design literacy help you briefguideand evaluate work with both internal teams and external partners. As we work in a global environment you need good English skills both written and verbal.

A global mindset culturalfluencyand the ability to balance consistency with local needshelpyouoperateeffectively across regions.Collaboration is a core strength and you build effective relationships across marketsfunctionsand cultures to align brand expression and ensure consistent activation.You also bring a willingness to coach colleagues shareknowledgeand contribute to a strong strategically minded team culture.

Our Seco culture

At Secowereunited by a spirit of collaboration and a shared curiosity to learn and grow. We take responsibility for our actions stay focused on our customers and believe in winning together.For usitsalso clear that our diversities form an amazing foundation for achievinggreat results.