Brand Activation Specialist

The Brand Activation Specialist is responsible for developing annual marketing plans and coordinating their successful implementation to drive brand building and endtoend activation across all consumer and healthcare touchpoints. The role translates upstream brand strategy into impactful compliant downstream execution supporting sustainable short and longterm growth in sales profitability and market share for the assigned Abbott infant formula portfolio. Working crossfunctionally the role ensures activation excellence consistent brand experience and strong inmarket performance within a highly regulated environment.

MAIN RESPONSIBILITIES

Brand Strategy & Activation Planning

• Develop and deliver the annual brand plan aligned to longterm brand growth objectives defining clear marketing objectives positioning strategies and 360 activation plans across healthcare consumer trade digital CRM and ecommerce touchpoints.
• Translate brand strategy into an annualized brand charter aligning upstream brand intent with downstream execution priorities.
• Lead annual and quarterly budget planning and updates ensuring optimal allocation of A&P investment to drive return and brand impact.

Integrated Activation & Execution Excellence

• Drive endtoend brand activation ensuring consistent and compliant execution across healthcare channels consumer marketing trade CRM digital and ecommerce environments.
• Partner with media and creative agencies to lead the annual media planning process followed by structured monthly and fortnightly performance reviews to optimize reach engagement and ROI.
• Own monthly A&P tracking and governance ensuring disciplined spend management and alignment with brand objectives.

Demand Planning Forecasting & Business Delivery

• Lead the monthly demand planning process for assigned brands in collaboration with sales and supply chain teams proactively identifying risks supply constraints and mitigation plans.
• Deliver on forecast accuracy NPI readiness and key commercial KPIs ensuring strong linkage between activation plans and volume delivery.

Portfolio Innovation & Lifecycle Management

• Manage the brand portfolio holistically assessing competitive standing lifecycle performance and channel opportunities.
• Support NPI launches renovation and upgrade initiatives and rationalization of nonstrategic or unprofitable SKUs ensuring strong activation support at launch and postlaunch stages.

Performance Management & CrossFunctional Leadership

• Lead monthly category and brand performance reviews with crossfunctional stakeholders tracking sales market share activation effectiveness media performance new user acquisition retention and other KPIs against the brand charter.

Capability Building & Sales Enablement

• Develop implement and continuously update product and activation training for field force teams (ethical CRM trade and promoters) ensuring strong brand understanding compliant execution and activation consistency.
• Demonstrate the ability to operate across ethical/HCP marketing and consumer marketing balancing scientific credibility brand storytelling and engagement.

QUALIFICATIONS

Education

• University degree preferably in Business.

Experience/Background

• Minimum 5 years of relevant marketing experience preferably with exposure to trade marketing and/or sales enabling strong linkage between brand strategy and inmarket execution.
• Proven ability to drive endtoend brand activation translating upstream strategy into downstream execution across healthcare consumer trade CRM digital and ecommerce touchpoints.
• Strong business acumen with a datadriven mindset to manage performance budgets and portfolio decisions in support of sales profit and market share growth.
• Highly collaborative team player with strong interpersonal skills capable of influencing and partnering effectively across crossfunctional teams and external agencies.
• Proficient in computerbased programs including spreadsheets presentations and basic graphic or content review tools to support analysis planning and execution.
• Excellent verbal and written communication skills with the ability to clearly articulate brand strategy activation plans and performance insights.
• Selfdriven resilient and executionoriented with the ability to thrive in a fastpaced highly regulated environment.

The base pay for this position is

In specific locations the pay range may vary from the range posted.