Senior Strategist

Job Description:

Role Overview

We are looking for a Senior Strategist with a deep understanding of Saudi culture consumer behavior and the evolving social landscape of the Kingdom. This role goes beyond writing presentations and research decks you will help shape brand positioning campaign platforms and creative opportunities grounded in real cultural insight.

You should understand how Saudis think communicate consume and engage across generations and regions. From luxury and entertainment to government youth culture and technology you will help ensure the work is strategically sharp and culturally authentic.

AI tools are part of your strategic process helping you synthesize information faster identify patterns and explore emerging behaviors and trends.

Key Responsibilities

1. Cultural & Brand Strategy

Develop strategic frameworks and communication platforms for brands operating across Saudi Arabia and the GCC
Translate consumer insight and cultural understanding into actionable creative opportunities
Lead audience research trend analysis and competitive audits
Identify shifts in Saudi culture entertainment social behavior and digital consumption patterns
Build strategic narratives that inspire creative teams and clients alike

2. Creative Collaboration

Work closely with Creative Directors Art Directors Designers and Copywriters throughout campaign development
Help shape campaign territories messaging platforms and brand storytelling
Ensure all work is culturally grounded and relevant to Saudi audiences
Contribute to pitches workshops and client-facing strategic presentations

3. AI-Powered Strategic Thinking

Use AI and LLM tools to accelerate research synthesize market data and explore behavioral patterns
Leverage AI tools for trend forecasting cultural mapping and strategic exploration
Integrate emerging technologies into planning and strategy workflows where relevant
Stay informed on AIs impact on marketing culture and communication behavior

4. Insight Communication & Leadership

Present strategic thinking confidently to senior stakeholders and clients
Mentor junior strategists and planners within the team
Turn complex information into clear inspiring and actionable insights
Maintain strategic rigor while moving at the speed required by modern agency environments

Required Skills

Software & Tools

Keynote / PowerPoint / Google Slides
Google Workspace / Microsoft Office

AI Tools

ChatGPT / Claude or similar LLM platforms
Familiarity with AI-assisted research and synthesis tools

Experience Profile

710 years of strategy or planning experience within an agency or consultancy environment
Strong experience working on Saudi-based brands and campaigns
Deep understanding of Saudi culture social behavior and consumer trends
Experience across brand digital social and integrated communications
Arabic speaking is highly preferred

Personality & Mindset

Naturally curious about culture people and behavioral shifts
Strong strategic thinker with clear storytelling ability
Confident presenting to senior clients and leadership teams
Collaborative and proactive under pressure
Deeply connected to Saudi culture with strong awareness of regional nuances and sensitivities

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