Senior Performance Marketing & Digital Marketing Executive

Key Responsibilities:

Work closely with the marketing team and external agencies to implement performance marketing campaigns across platforms such as Google Ads Facebook Instagram TikTok Snapchat and others.

Monitor campaign performance and suggest optimizations to ensure alignment with defined KPIs and ROI goals.

Assist in the preparation of campaign briefs and follow through to execution.

Collaborate with the creative team for asset development ensuring they meet platform requirements and brand guidelines.

Manage daily operations of social media accounts

Create schedule and publish engaging and brand-aligned content across platforms like Instagram Facebook and TikTok etc.

Actively engage with followers responding to comments and messages in a timely manner.

Develop strategies to increase social media followers and engagement organically and through paid methods.

Analyze trends monitor competitors and identify opportunities to improve social media performance.

Support influencer collaborations and partnerships to enhance brand visibility.

Provide actionable insights to improve campaigns boost follower growth and enhance audience engagement.