Marketing Director (KSA)

Calo is an app providing personalized meal plans for busy people through nutritional algorithms built with love by chefs nutritionists and software engineers.

Launched in Bahrain in 2019 we have since expanded to 7 countries delivered millions of meals to our customers and are now expanding our mission of making healthy easy to retail and other verticals.

Were on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Saudi Arabia is one of our largest and most exciting markets. Our community here is vibrant loyal and hungry (pun intended) for more. The opportunity isnt just to run campaigns or post ads its to shape culture inspire healthier lifestyles and position Calo as a brand people love and trust. Thats where YOU come in.

Were searching for a hands-on marketing leader who isnt afraid of high standards bold challenges and building something that lasts.

This isnt a role where you operate. Its one where you orchestrate. Youll guide a talented team of Saudi marketers connect dots across functions and set the vision that ties our brand growth and community together.

Your mission: expand Calos footprint deepen cultural relevance and create marketing that doesnt just sell but moves people emotionally culturally and behaviorally.

1. Build on a Strong Brand Foundation

• Scale and evolve Calos presence in Saudi Arabia building on existing growth.

• Refine our local brand voice to connect deeply with Saudi customers.

• Lead storytelling that ties our product mission and lifestyle into one compelling narrative.

• Ensure excellence across every touchpoint: digital social content packaging and offline.

2. Own Marketing Strategy & Execution

• Lead go-to-market strategy across brand performance content community PR and offline experiences.

• Manage and optimize budgets with ROI in mind across acquisition and retention.

• Run full-funnel campaigns that build awareness win customers and drive loyalty.

• Use both proven methods and bold unconventional plays from paid media to guerrilla stunts.

3. Deepen Community & Cultural Relevance

• Be Calos cultural custodian in Saudi Arabia.

• Spot the influencers ambassadors and cultural moments that matter.

• Bring Calo to life through events partnerships and activations.

• Build advocacy by working with creators health voices and tastemakers.

4. Lead & Develop a High-Performing Team

• Mentor and empower a diverse team of Saudi marketers.

• Build a structure that balances strategy creativity and execution.

• Act as the bridge between your team and company leadership.

• Collaborate with Product Engineering Operations and Growth to align on priorities.

• Demonstrable experience leading high-impact marketing in B2C environments.

• Scaled consumer brands (subscription/D2C strongly preferred).

• Proven track record in brand building growth strategy and delivering on acquisition/brand KPIs.

• At least 5 years of experience working with Saudi consumer brands.

• Strong leadership experience building and managing teams.

• Hands-on experience managing marketing P&L.

• Solid understanding of both brand and performance marketing (you connect the dots even if you dont execute both).

• Fluent in Arabic and English.

• Ambitious driven and hungry to grow with the company.

• Bold and creative unafraid to push boundaries.

• Hands-on yet strategic you know when to zoom in and when to zoom out.

• Deeply connected to Saudi culture and consumer behavior.

• Personally passionate about health wellness and meaningful brands.

Location: Riyadh Saudi Arabia (Must already reside in Riyadh or be willing to relocate as 90% of our team is here)

Reporting to: Chief Demand Officer

Team Structure: Youll be leading a diverse marketing team spanning campaigns communications content events and community initiatives while also working closely with shared resources such as performance marketing and CRM/retention.

• Screening meeting with our TA team (30 mins)

• Technical interview with the hiring manager (3060 mins)

• Live Case Study

• Culture-fit interview (30 mins)

• Offer stage

Were not looking for cookie-cutter applications. Surprise us.

Show us your creativity your drive and who you are beyond a CV. Send a Loom a Notion page a deck a video a voice note whatever feels most you. Tell us why you belong here at Calo and why this role excites you.

If this role excites you and you see yourself matching at least 85% of the criteria above what are you waiting for Yalla lets gooo!