Local Store Marketing Executive-KSA

Our Client:

An F&B company that currently own and operate 160 restaurants across the UAE KSA & Jordan. With an ambitious expansion plan in place to more than double in size over the next 5 years

The role:

The Local Store Marketing (LSM) Executive will drive dine-in and takeaway growth across KSA markets through hands-on field-focused marketing initiatives. This role emphasizes local store marketing strategic partnerships and ensuring brand consistency at the store level.

This is an individual contributor role that works closely with Area Managers and the Operations team to execute marketing strategies at the store level. The role includes budget responsibility for LSM initiatives.

The ideal candidate will have an operational background with marketing exposure and a strong understanding of store-level dynamics.

Core Functional Activities

Local Store Marketing (LSM):
- Develop and execute localized marketing campaigns tailored to individual store needs
- Implement creative initiatives to boost dine-in and takeaway sales
- Manage LSM budget effectively to maximize return on investment

Partnership Development:
- Identify and build partnerships with local businesses influencers and community organizations to enhance brand visibility
- Negotiate and manage partnership agreements to maximize ROI

Brand Consistency:
- Ensure all marketing activities align with brand guidelines and maintain a consistent customer experience across stores
- Oversee timely and cost-effective implementation of in-store marketing materials

Field Execution:
- Spend significant time in the field to understand store-level challenges and opportunities
- Collaborate with Area Managers and Operations teams to implement marketing strategies effectively

New Store Openings:
- Support marketing initiatives for new store launches to drive awareness and initial performance

Key Qualifications
Experience:
- 35 years in marketing or operations within the F&B or retail sector
- Exposure to local store marketing and partnership development

Skills:
- Strong understanding of store-level operations and customer behavior
- Excellent communication and negotiation skills
- Ability to work independently and manage multiple projects in a fast-paced environment

KEY RELATIONSHIPS
Internal:
- Area Managers

- Operations Team

- Marketing Team

External:
- Local business partners

- Community organizations

- Influencers