Immunology Brand Manager

Job Description Summary

Job Description

Major accountabilities:

Develop Launch readiness plans aligned with regional and global TA teams.
Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
Liaison with external agencies to deliver initiatives for brand
Accurate management of budgets for brand.
Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
Delivery of sales targets
Full accountability for brand and delivery of all programmers related to it.
Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
Disease and market understanding to develop customer insights through appropriate techniques/tools
Support and Build team to achieve team goals
Management of external agencies to meet team goals
Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.

Key performance indicators/ Measures of success
Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
Full financial accountability of Advertising and Promotion budgets within 5%
Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
Deliver 90% of operational plan on time and to a high standard.
Manage all components of a key brand or components of a priority brand.
Build and develop strategic forecasting from a robust patient model.
Launch a line extension new campaign commercial programme and/or generic defence.

Key Traits & Competencies:
Traits Must Have:
Externally focused: Ability to understand and respond to external market changes and influences.
Resilient & Agile: Capacity to bounce back from difficulties and adapt quickly to changes.
Ambitious: Driven to achieve and exceed goals.
Performance track record: Demonstrated success in previous roles and tasks.

Desired Differentiators:
Curious & Growth mindset: Constantly seeking out new knowledge and opportunities for development and improvement.
Competencies Must Have:
Understanding Customers & Patients: Ability to understand and meet the needs of our clients and patients.
Strategic Launch Planning & Execution: Skilled in crafting and implementing effective launch strategies.
Team Building & Leadership: Drive to create a cohesive collaborative team environment and provide directional leadership.
Smart Risk Taking: Willingness to take calculated risks that can lead to innovation and progress.

Desired Differentiators:

Healthcare Ecosystem Knowledge: Understanding the interconnections and dependencies in the healthcare sector.
Cross-functional Collaboration & Impactful Communication: Effective at working across departments to achieve common goals and communicating ideas clearly and persuasively.

Job Dimensions
Number of employees:0
Financial responsibility:
Contributes to overall sales target <$m
Budget responsibility for projects <$ m
Impact on the organization: Medium - High

Ideal Background:
Education: University degree or equivalent in Science Marketing or Business qualification.
Experience: 3-5 years of experience in field sales or related marketing services with a minimum of 2 years as a brand manager preferably with experience in Launches and dermatology therapy area.

Languages: Fluent in English (Oral & written)

Skills Desired