Head of Event Marketing 12 month contract

We are seeking an experienced commercially driven Head of Marketing to lead integrated marketing campaigns for world-class conferences exhibitions summits and live experiences across Saudi Arabia.

This role owns the complete event marketing lifecyclefrom concept and strategy through execution acquisition and post-event analysisworking closely with the Marketing Director to drive attendance revenue exhibitor participation and brand awareness.

The ideal candidate is a strategic leader with a proven track record delivering high-profile B2B and B2C events across the Middle East leading multidisciplinary teams and collaborating with commercial production and government stakeholders in Saudi Arabias fast-paced environment.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute annual marketing strategies aligned with business objectives
• Build integrated marketing plans with clear audience segmentation and positioning
• Create compelling value propositions for delegates visitors exhibitors and sponsors
• Establish measurable KPIs for brand awareness registrations revenue and ROI
• Lead go-to-market strategies for new launches and portfolio growth

Event Marketing Leadership

Manage the full marketing journey across:

Discovery & Planning: Market research audience analysis brand development campaign planning

Launch: Brand rollout website launch speaker announcements PR and media engagement

Growth: Delegate acquisition digital advertising CRM automation email marketing partnerships social campaigns

Live Delivery: Onsite execution media coverage VIP engagement real-time optimization

Post-Event: ROI analysis lead nurturing retention strategies performance reporting

Commercial Responsibilities

• Deliver attendee acquisition targets and support sponsorship sales
• Maximize marketing ROI and manage budgets effectively
• Identify new audience segments and revenue opportunities
• Support market expansion across Saudi Arabia the GCC and internationally

Digital Marketing & Demand Generation

• Performance marketing paid search/social LinkedIn campaigns
• SEO/SEM marketing automation CRM strategy
• Email marketing website optimization conversion rate optimization
• Analytics lead generation retargeting AI-enabled tools

Brand Content & Communications

• Develop event brands and ensure consistency across channels
• Lead creative development copywriting and storytelling
• Oversee video photography and multimedia content
• Drive social media and thought leadership campaigns

Public Relations & Media

• Develop regional PR strategies and manage media relationships
• Manage external agencies and secure media partnerships
• Coordinate press conferences and crisis communications

Government & Stakeholder Management

• Build relationships with government ministries and public sector organizations
• Secure endorsements and strategic partnerships
• Align events with national priorities including Saudi Vision 2030
• Support compliance and protocol requirements for VIPs

Leadership & Team Development

• Lead and mentor high-performing marketing teams
• Manage internal specialists agencies and freelancers
• Foster cross-functional collaboration and set clear KPIs

Analytics & Performance Reporting

• Track registration performance ticket sales marketing ROI and conversion rates
• Monitor lead generation customer acquisition costs and event profitability
• Present strategic recommendations to senior leadership

Qualifications :

• Bachelors degree in Marketing Business or Communications (Masters preferred)
• 10 years in integrated marketing with 5 years in senior leadership
• Proven success with conferences exhibitions or large-scale events in Saudi Arabia and the GCC
• Experience launching new event brands and managing multi-million-dollar budgets
• Expertise in digital marketing CRM automation and performance marketing
• Strong commercial acumen and experience with government stakeholders

Relevant Event Experience:

B2B conferences international exhibitions trade shows government forums investment summits technology/healthcare congresses sustainability forums Vision 2030 initiatives international association congresses

Additional Information :

Please note this is a 6 month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position. 

We work hard to make sure life at Tahaluf is rewarding supportive and enjoyable for everyone. Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. We dont just accept difference we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes please let us know. 

Remote Work :

Yes

Employment Type :

Contract