Digital Marketing & Campaign Lead

Job Title: Digital Marketing & Campaign Lead

Term: 12 months

Location: Jeddah KSA

Division: Marketing

Relevant experience:710 years of experience inDigital marketing Performancemarketing Campaignmanagement

Mandatory requirements:

1. Strong knowledge of SEO Ads CustomerAcquisition strategies
2. Experience with Marketing Analytics andReporting

PURPOSE OF JOB
Drive customer acquisition product adoption and revenue growth through the execution and optimization of end-toend digital marketing campaigns with a focus on cards and retail banking products.
The role combines hands-on delivery performance marketing and data-driven optimization supporting broaderclient growth initiatives.

TASKS
Core Responsibilities and Accountabilities
1. Campaign Strategy & Delivery

• Design and execute end-to-end marketing campaigns (ATL / TTL / digital)
• Lead cards acquisition and product growth campaigns
• Define targeting strategy using segmentation and A/B testing
• Support go-to-market activities for new and existing products
  

2. Performance Marketing & Optimization

• Manage and optimize campaigns across:
• Paid search (Google Ads)
• Display & programmatic channels
• Social media platforms
• Track and improve key metrics:
• Customer acquisition
• Conversion rates
• Cost per acquisition (CPA)
• Return on marketing investment (ROMI)

3. Media Planning & Budget Management

• Develop and manage media plans and budget allocation
• Optimize spend across channels to maximize performance
• Coordinate with external media and creative agencies where required
  

4. Data Analysis & Insights

• Monitor campaign performance and produce actionable insights
• Conduct A/B testing and experimentation
• Deliver campaign performance reporting and dashboards
• Drive continuous optimization based on data insights
  

5. Stakeholder Management
Collaborate with.....

• Product and cards business teams
• Sales and distribution teams
• External partners and vendors
• Support alignment between marketing campaigns and business objectives

Knowledge and Experience

• 710 years of experience in:Digital marketingPerformance marketing andCampaign management
• Experience in banking fintech or cards marketing preferred
• Strong knowledge of:
  o Google Ads (Search Display Performance Max)
  o Social media advertising platforms
  o Media buying and planning
  o Customer acquisition strategies
• Experience with:
  o Campaign optimization
  o Audience targeting and segmentation
  o Marketing analytics and reporting