Dealer Marketing Specialist
Job Location:
Riyadh - Saudi Arabia
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Position: Dealer Marketing Specialist Saudi Arabia
Location: Saudi
About the role: The Dealer Marketing Specialist will be responsible for supporting and optimizing marketing activities across the dealer network in Saudi Arabia enhancing brand exposure and driving sales growth. This role requires strong capabilities in marketing operations event execution digital marketing dealer communication and customer engagement within the local market.
Reports to: Marketing & PR Director Americas & Europe & MEA
Key responsibilities:
* Plan and execute local marketing campaigns in collaboration with dealers across Saudi Arabia.
* Support dealer network marketing operations and improve workflow efficiency.
* Enhance brand visibility through localized marketing initiatives and media strategies.
* Coordinate and execute dealer events test drive activities exhibitions and customer engagement programs.
* Work closely with sales teams and dealers to support lead generation and retail performance.
* Monitor and analyze campaign performance providing actionable insights and optimization recommendations.
* Manage marketing materials digital channels POSM and dealer communications.
* Ensure brand guideline consistency across all dealer marketing activities.
* Coordinate with regional and headquarters teams to localize and implement marketing strategies effectively.
* Support PR influencer collaborations and social media activities relevant to the Saudi market.
Required Skills Qualifications and Experience:
* Bachelors degree in Marketing Communications Business Administration or related field.
* 25 years of experience in dealer marketing channel marketing or automotive marketing preferred.
* Familiarity with the Saudi automotive market and consumer landscape is a plus.
* Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
* Data-driven mindset with analytical and reporting capabilities.
* Experience in event management and digital marketing execution.
* Excellent communication and stakeholder management skills.
* Fluent in Arabic and English.
* Proficiency in Microsoft Office and marketing/reporting tools.
Preferred Qualifications:
* Experience working with dealer networks in Saudi Arabia.
* Understanding of local media influencer ecosystem and automotive customer journey.
* Ability to work in a fast-paced multicultural environment.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team
About Company
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
