Business Line Manager Buses-MEA

Location: Riyadh

Reports to: Regional Head Africa - Middle East - Türkiye

Key interfaces: Global Bus Business Unit; R&D; Finance; Supply Chain; Homologation; Customer Service

Own the regional bus midi-bus and minibus offer and develop profitable public-transport school coach airport and institutional mobility business through market-led product strategy and disciplined execution.

Define segment and product roadmaps for city bus BRT intercity/coach school airport and minibus applications.

Map public and private buying cycles fleet renewal plans funding structures local-content rules and tender specifications.

Own positioning pricing/TCO frameworks and product-market fit by country including energy infrastructure and operating assumptions.

Lead tender product strategy and compliance reviews with clear compliant/adaptable/non-compliant assessments.

Drive demonstrations and pilots from objective definition through measurement customer evidence and conversion plan.

Coordinate homologation body/configuration charging depot integration service parts and training readiness.

Build reference projects and reusable cases; support government and operator engagement with data-backed value propositions.

Provide regional requirements and volume cases to global product planning while controlling unnecessary variants.

Bus order intake revenue margin and tender win rate

Qualified tender and fleet pipeline

Pilot-to-order conversion and reference projects

On-time product/homologation readiness

Price realization and TCO competitiveness

Forecast accuracy and product complexity reduction

10 years in bus public transport or commercial-vehicle product/sales roles

Strong knowledge of tendering operator economics route/duty-cycle analysis and depot/charging requirements

Credibility with authorities operators and technical stakeholders

Commercially rigorous able to balance customer needs with product economics

English fluency; Arabic Turkish or French advantageous; frequent regional travel

Think big and play big while remaining fact-based and hands-on. Put the customer and vehicle uptime at the center; collaborate across functions and cultures; make ownership visible; communicate concisely; escalate early; and follow commitments through to measurable results.