Brand Marketing Lead Novel Anti-infectives & GH

Novel AntiInfectives and Growth Hormone represent two strategic franchises where Pfizer has the opportunity to expand leadership strengthen patient impact and drive sustainable growth across Emerging Markets. With differentiated new assets such as and Emblaveo and Ngenla building to Genotropin and Zavicefta strong presence this portfolio combines innovation and proven solutions to address high unmet medical needand deliver meaningful contribution to EM growth while reinforcing Pfizers leadership in critical therapeutic areas.

As a strategic portfolio with significant revenue potential realizing its full value requires bold strategic focus and empowered leadership making this an exceptional opportunity for top talent ready to create a lasting impact

This is a critical role as the brand custodian in EMCO to ensure that our marketing plans and execution drives growth competitive advantage LOE strategies in the market and greater access for patients to our medicines

Represent EMCO region at ICO & global level acting as Point of Contact for Global Team Member of Global brand teams to represent EMCO needs and ensure pull through of Global brand strategy

Support shaping and execution of global brand strategy across EMCO through development of

outstanding brand plans brand/customer metrics of performance and customer content

Be accountable for respective Brand performance across EMCO and associated metrics

ROLE RESPONSIBILITIES

Act as the EMCO regional expert for Novel Anti-infectives and Growth Hormone portfolio and represent EMCO region at global level:

• Shape and cascade global strategy and content act as the point of contact for global /ICO brand teams represent EMCO with global brand teams and provide EMCO insight/needs to global strategy and content creation
• Collect insights and understand country needs to ensure outstanding marketing planning/execution
• Craft compelling executive narratives that distil complex information into clear and impactful messages

Act as a point of contact and sounding board for country LT and -teams (e.g. RTALs CBLs CBMs) to:

• Ensure RTALs and Country teams are updated on global strategy and initiatives
• Guide content adaptation/creation and customer journey creation process with Customer Content Managers
• Provide mid-term and long-term outlook of brand portfolio and develop growth/efficiency plans to inform LRF and timely strategic investment decisions
• Support the coordination of key annual financial LE/OP and monthly performance processes and provide a holistic emerging market view by tracking financial and non-financial KPIs
• Optimize brand impact by identifying and scaling best practices

Leads the execution of highimpact regional initiatives focusing on the critical KNOTs that drive disproportionate value while ensuring an inclusive approach that enables engagement and contribution across all EM markets.

ORGANIZATIONAL RELATIONSHIPS

• Global Brand Leads and Brand Team Members
• ICO Brand Leads and Brand Team Members
• EMCO Customer Content Managers and Customer Engagement Excellence Leads
• EMCO Commercial Strategic Projects Team Members
• EMCO Regional Therapeutic Area Leads
• Country Brand Leads Country Category Leads
• Cross-Functional Partners

QUALIFICATIONS

• Bachelors degreerequired scientific academic background (. or Ph.D.) and/or MBA is preferred
• Demonstrated successful track record in managing virtual teams and matrix
• Passionate about building brands backed by extensive and multiple years of Marketing experience
• Broad knowledge and experience of the relevant healthcare and pharmaceutical environment
• Commercial/portfolio management experience including understanding and experience of revenues/operating expenses (P&L) asset allocation value and cost driver decisions.
• Exceptional ability to manage varying priorities and stakeholders
• Senior Level executive presence with a track record of influencing beyond direct areas of accountability

NON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS

Will need to demonstrate flexibility to work to EM/Global time zones as necessary

OTHER INFORMATION

Preferred location: RHQ (Riyadh Headquarters Saudi Arabia) with flexibility to consider other locations across the EM Region.

Work Location Assignment:Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.