Brand and Communication Senior Manager

To lead HungerStations top-of-the-funnel brand strategy holistic in-app visual identity and end-to-end media planning and execution driving top-of-mind awareness and robust brand health.

Key Accountability Areas and Activities: 

Brand Strategy & Governance:

• Lead the proactive development of the holistic brand experience seasonal direction and identity governance across all customer touchpoints. 
• Oversee the apps overall look and feel ensuring seamless transformation during key seasonal moments (e.g. Ramadan splash screens app themes and tiles). 
• Ensure consistent alignment with the Product team so that no new feature (e.g. HRewards) is launched without a defined identity and clear usage guidelines. 
• Align brand priorities with Food Marketing QC Marketing and other functions to ensure campaigns collectively strengthen a consistent HungerStation brand. 

Media Planning & Execution:

• Translate campaign goals into clear media objectives KPIs targeting strategies and channel roles tailored to specific audience conversion journeys. 
• Ensure rigorous campaign tracking requirements including deep links attribution frameworks and naming conventions are properly established for accurate evaluation. 
• Evaluate the overall media mix to identify relevant placement opportunities challenging agency recommendations to ensure efficiency and clear rationale. 
• Build stronger media best practices across the team establishing campaign setup standards tracking checklists and performance benchmarks. 

Performance Monitoring & Analytics:

• Monitor key brand-health indicators including top-of-mind awareness (TOM) consideration brand preference sentiment and share of voice. 
• Monitor campaign performance and budget run rates closely to identify underspending overspending or unusual spikes taking immediate corrective action. 
• Analyze campaign results beyond topline metrics translating findings into actionable optimization recommendations and future communication strategies. 

Agency Management: 

• Manage relationships with media agencies assertively to maintain execution quality resolve issues quickly and ensure campaigns are launched accurately and on time. 
• Identify clear execution processes to reduce split ownership and avoid long back-and-forth delays during campaign setups. 

Strategy & Planning:

• Contribute to the development and execution of the Divisions OKRs while ensuring alignment with other Functions heads. 
• Make critical decisions that support the Divisions strategic and tactical direction. 
• Establish the plans for the respective functions/teams and provide inputs that support the Divisions goals and objectives. 
• Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary. 

Governance and Resilience:

• Follow all relevant policies procedures and processes for the daily work to be carried out in a controlled and consistent manner. 
• Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness. 
• Uphold a high-performance working environment and promote HSs Values. 

People Management:

• Set performance objectives provide necessary support evaluate direct reports and provide regular feedback on performance. 
• Participate in the identification and recruitment of key talents for the function. 
• Provide clear direction prioritize tasks assign and delegate responsibility and monitor the workflow. 
• Provide opportunities for team members to suggest participate in and contribute to improvement innovation and knowledge-sharing initiatives. 

Budget Management:

• Manage and own the budgeting cycle and provide input to the budgeting process. 
• Ensure effective utilization of the functions budget and report accurately on progress and challenges. 
• Investigate and propose implementing strategies that result in a positive financial impact for HS. 

Qualifications :

• 8 -10 years of relevant experience in brand management integrated marketing and media planning.
• Strong understanding of media budget splits deep-linking attribution modeling and full-funnel activation strategies.
• Proven experience in tracking and optimizing brand health metrics (TOM BP BL Brand Recall).
• Demonstrated ability in assertive agency management and improving execution efficiencies.
• Bachelors degree in Marketing Business Administration or a relevant field is required.
• Masters degree is preferred.

Remote Work :

No

Employment Type :

Full-time