Data Analyst with experience at Lloyds Banking Group, analysing and interpreting complex financial data to inform strategic decision-making, optimise business systems and increase company profit. Holds a Bachelor of Scie…
Data Analyst with experience at Lloyds Banking Group, analysing and interpreting complex financial data to inform strategic decision-making, optimise business systems and increase company profit. Holds a Bachelor of Science (Hons) in Mathematics from the University of Huddersfield and has experience using Python, R, SQL, Microsoft Excel and Power BI for data analysis and mathematical modelling.
• Analysed and interpreted complex financial data to inform strategic decision-making, optimise
business systems and increase company profit.
• Selected Project Experience:
o Improved Customer Segmentation Accuracy by over 15%
▪ Led team to devise a new customer segmentation system, which lead to more targeted
marketing campaigns and resulted in increased long-term revenue.
o Optimised allocation of £3 million budget for marketing consents project
▪ Analysed customer journeys of providing consent to marketing, concluding it is best
to focus on mobile app marketing based on shifts in device usage and ROI.
Analysed and interpreted complex financial data to inform strategic decision-making
Optimised business systems
Increased company profit
Led team to devise a new customer segmentation system
Improved customer segmentation accuracy by over 15%
Enabled more targeted marketing campaigns
Resulted in increased long-term revenue
Optimised allocation of £3 million budget for marketing consents project
Analysed customer journeys of providing consent to marketing
Concluded it is best to focus on mobile app marketing based on shifts in device usage and ROI
Developed strong customer service and communication skills in a fast-paced retail environment
Fostered positive client interactions
Achieved sales targets
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