Data Analyst with experience at Lloyds Banking Group, analysing and interpreting complex financial data to inform strategic decision-making, optimise business systems and increase company profit. Holds a Bachelor of Scie…
Data Analyst with experience at Lloyds Banking Group, analysing and interpreting complex financial data to inform strategic decision-making, optimise business systems and increase company profit. Holds a Bachelor of Science (Hons) in Mathematics from the University of Huddersfield and has experience using Python, R, SQL, Microsoft Excel and Power BI for data analysis and mathematical modelling.
• Analysed and interpreted complex financial data to inform strategic decision-making, optimise
business systems and increase company profit.
• Selected Project Experience:
o Improved Customer Segmentation Accuracy by over 15%
▪ Led team to devise a new customer segmentation system, which lead to more targeted
marketing campaigns and resulted in increased long-term revenue.
o Optimised allocation of £3 million budget for marketing consents project
▪ Analysed customer journeys of providing consent to marketing, concluding it is best
to focus on mobile app marketing based on shifts in device usage and ROI.
<p>Analysed and interpreted complex financial data to inform strategic decision-making<br>
Optimised business systems<br>
Increased company profit<br>
Led team to devise a new customer segmentation system<br>
Improved customer segmentation accuracy by over 15%<br>
Enabled more targeted marketing campaigns<br>
Resulted in increased long-term revenue<br>
Optimised allocation of £3 million budget for marketing consents project<br>
Analysed customer journeys of providing consent to marketing<br>
Concluded it is best to focus on mobile app marketing based on shifts in device usage and ROI</p>
<p>Developed strong customer service and communication skills in a fast-paced retail environment<br>
Fostered positive client interactions<br>
Achieved sales targets</p>
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