About Me
Highly motivated recent graduate with a strong interest in data analytics. Seeking a Junior Data Analyst position to apply passion for solving real-world problems using analytical skills. I am looking forward to providin…
Highly motivated recent graduate with a strong interest in data analytics. Seeking a Junior Data Analyst position to apply passion for solving real-world problems using analytical skills. I am looking forward to providing analysis to team members, key stakeholders and to becoming a competent member of the Strategic data team.
Experience
Excel Programming Trainee
<p>Quickly acquired Excel skills through hands-on experience and utilized skills in projects showcasing adaptability.<br>
Knowledge in formula creation, pivot table utilization, and skilled in data visualization through charts/graphs.<br>
Able to efficiently organize, manipulate, and analyze data to derive meaningful insights.<br>
Familiar with features such as conditional formatting, data validation, VLOOKUP, Power Query and VBA.</p>
Fraud Analytics in Retail Banking
<p>Analyzed a sizable dataset of transactions to identify patterns and trends of fraudulent activities.<br>
Conducted data analysis and integrated multiple datasets using SQLite.<br>
Identified and resolved errors within the dataset to ensure correct table joining and accurate analysis.<br>
Backtested and evaluated rule performance using Error Analysis, tuning features to improve detection performance.</p>
Marketing Campaign Analysis
<p>Analyzed data from a contact-center of a Portuguese bank to optimize its targeted marketing campaigns.<br>
Conducted data cleaning and validation in Python, enhanced data completeness through missing value imputations using the Scikit-Learn package.<br>
Developed and compared predictive models (Random Forests, Simple Forest, Logistic Regression), informing decision-making in marketing strategies.<br>
Improved accuracy of a prediction model by implementing multiple missing value imputation strategies.</p>
Sales Operation and Dashboard
<p>Analyzed global store retail transaction data to identify sales trend, profit growth opportunities, area of strategic initiatives using visualizations.<br>
Visualized data using advanced graphs.<br>
Performed correlation analysis using Scatter plots, and regression model visualizations, delivering informational insights.<br>
Analyzed 4 years of online retailer operational data to identify the opportunities using quadrant analysis.<br>
Created dashboards, using graphs, tables and Tableau’s enhanced interactivity features.</p>