Graduated from the University of Birmingham with a BSc in Management, specializing in market research. Achieved first-class honours for their final year project. In the 2 years as a marketing lead, I partnered with Exxon…
Graduated from the University of Birmingham with a BSc in Management, specializing in market research. Achieved first-class honours for their final year project. In the 2 years as a marketing lead, I partnered with ExxonMobil for a 3 phase marketing campaign, using Excel, VLOOPUP, and pivot tables to analyse customer data and PowerPoint to present findings to c-level executive. This effort brought in 100,000 new users and added 350 workshops to the platform’s directory. Recent graduate from a post-degree diploma program in data analytic where I honed Python, SQL and Tableau. Fluent in English, Mandarin, and Cantonese, offering multilingual communication skills. Seeking a junior data analyst position to contribute my analytical and technical skills.
<p>Led a cross-functional team to optimize marketing tactics and deliver multiple strategic initiatives, resulting in a 70% growth in followers, 300% increase in engagement, and doubled revenue.<br>
Proactively conduct trend and competitor analysis identifying target markets to help optimise website which drove brand awareness and customer acquisition.</p>
<p>Analyse and interpret a mix of qualitative and quantitative data such as transaction data, market share and campaign results to deliver insights and influence CEO company strategic decision-making as a lead and team player.<br>
Successfully onboarded 350 automotive workshops in Singapore to utilize our first payment platform in the automotive industry.<br>
Generated revenue of over $80,000 from our media spaces.<br>
Led a team of 4 interns in marketing campaigns, overseeing roadmap creation, budgeting, and strategy development.<br>
Deliver weekly report on campaign performance and KPIs using Excel and PowerPoint to Media spaces clients.<br>
Established partnerships with prominent companies with Singapore’s Prominent Companies (ExxonMobil, Direct Asia and Grab) to increase customer acquisition through multiple marketing campaigns.<br>
Communicated project status updates, deliver new ideas and present recommendations to c-level executives.<br>
Successfully generated 100,000 app users.</p>
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