Senior commercial professional with 20+ years of experience in food industry sales, business development and market expansion across Europe. Particularly strong background in vegetable oils, rapeseed oil, sunflower oil, …
Senior commercial professional with 20+ years of experience in food industry sales, business development and market expansion across Europe. Particularly strong background in vegetable oils, rapeseed oil, sunflower oil, olive oil, frying oils and fats, vegetable fats and food ingredients, combined with extensive experience in food manufacturing, wholesalers, supermarket chains, HoReCa and Foodservice. Experienced in representing international food ingredient businesses, developing markets from zero, negotiating with major customers and building long-term relationships with senior decision-makers. Also brings practical technological knowledge of oils and fats and their use in food production and Foodservice applications.
<p>Manage commercial activities across dried fruits and nuts and fresh fruits and vegetables.<br>
Manage the complete chain from direct purchasing from farmers through wholesale and retail sales.<br>
Develop major European wholesale and supermarket-related customers; manage purchasing, pricing, negotiations, logistics and delivery coordination.</p>
<p>Own and manage commercial activities across dried fruits and nuts and fresh fruits and vegetables.</p><p> Manage the complete commercial chain from direct purchasing from farmers through wholesale and retail sales.</p><p> Develop and maintain relationships with major European wholesale companies.</p><p> Manage full-truck sales of fresh fruits and vegetables from Greece to wholesalers and supermarket customers across Europe.</p>
<p>Created and launched the Supergarden brand in the Baltic market; built supplier network and brand strategy.<br>
Delivered €200,000 in sales from zero within six months.</p>
<p>Managed wholesale and retail food-sector activities across HoReCa, industrial and wholesale customers.<br>
Managed several hundred customers, including major dairy, confectionery and bakery companies.<br>
Oversaw suppliers, raw-material pricing, purchasing, deliveries and warehouse stock; led a commercial team.</p>
<p>Represented AAK in the Baltic markets, responsible for Foodservice sales and business development.<br>
Worked with major food manufacturers, wholesalers, HoReCa, fast-food customers and supermarket chains.<br>
Managed vegetable fats, frying oils and fats, rapeseed/sunflower oils, mayonnaise, dressings, margarines and sauces.<br>
Introduced Prep frying oil and grew sales from zero to €1.5 million.<br>
Built long-term relationships with senior purchasing and commercial decision-makers.</p>
<p>Developed the vegetable fats business through market analysis, sales strategy and commercial execution.<br>
Worked with major Baltic dairy, ice-cream, confectionery and bakery manufacturers.<br>
Managed vegetable fats and other ingredients for industrial food manufacturers and wholesalers.<br>
Developed new products and healthier vegetable-fat solutions; expanded sales by 30%.</p>
<p>Managed sales of TV tuners to TV manufacturers across European markets.</p>
<p>Managed sales of TV tuners to TV manufacturers across European markets.</p>
<p>Created, launched and introduced the Supergarden brand to the Baltic market.</p><p> Built the supplier network and implemented brand strategy, product positioning and packaging.</p><p> Delivered €200,000 in sales from zero within six months.</p>
<p>Managed wholesale and retail food-sector activities across HoReCa, industrial and wholesale customers.</p><p> Managed relationships with several hundred customers, including major dairy, confectionery and bakery companies.</p><p> Oversaw suppliers, raw-material price monitoring, purchasing, deliveries and warehouse stock.</p><p> Led a team focused on commercial performance and results.</p>
<p>Managed wholesale and retail food-sector activities across HoReCa, industrial and wholesale customers.</p><p> Managed relationships with several hundred customers, including major dairy, confectionery and bakery companies.</p><p> Oversaw suppliers, raw-material price monitoring, purchasing, deliveries and warehouse stock.</p><p> Led a team focused on commercial performance and results.</p>
<p>Represented AAK in the Baltic markets, with responsibility for Foodservice sales and business development.</p><p> Worked with major wholesalers, food manufacturers, HoReCa businesses, fast-food customers and supermarket chains.</p><p> Managed a portfolio including rapeseed oil, sunflower oil, frying oils and fats, vegetable fats, mayonnaise, dressings, margarines, sauces and other foodservice products.</p><p> Successfully introduced the Prep frying oil brand to the Baltic market and grew sales from zero to €1.5 million.</p><p> Built and maintained strong long-term relationships with major customers and senior decision-makers.</p>
<p>Developed the vegetable fats business through market analysis, sales strategy and commercial execution.</p><p> Worked with major Baltic dairy, ice-cream, confectionery and bakery manufacturers.</p><p> Managed sales of vegetable fats and other ingredients to industrial food manufacturers and wholesalers.</p><p> Developed new products and successfully adapted healthier vegetable-fat solutions for food manufacturers.</p><p> Attracted new clients and expanded sales by 30%.</p>
<p>Developed the vegetable fats business through market analysis, sales strategy and commercial execution.</p><p> Worked with major Baltic dairy, ice-cream, confectionery and bakery manufacturers.</p><p> Managed sales of vegetable fats and other ingredients to industrial food manufacturers and wholesalers.</p><p> Managed suppliers, product portfolio, stock levels and development of new products.</p><p> Expanded sales by 30% through new customer acquisition and healthier vegetable-fat solutions.</p>
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