About Me
Lead UI/UX Designer with 13+ years of experience designing user-centered digital products across web, mobile, and enterprise platforms. Over the past two years at Afiniti, I led a three-member team and shifted my practic…
Lead UI/UX Designer with 13+ years of experience designing user-centered digital products across web, mobile, and enterprise platforms. Over the past two years at Afiniti, I led a three-member team and shifted my practice toward AI-augmented design, using Claude and Lovable to turn concepts into high-fidelity, functional prototypes for AI-assisted contact-center tools and internal AI products.
Earlier in my career, I designed brand identities and digital experiences for clients across pharma, automotive, banking, and enterprise technology, including Microsoft Oakwood, Novo Nordisk, KIA Pakistan, and Meezan Investment Mobile App.
Experience
Lead UI/UX Designer
<p>Design AI-assisted contact-center tools, CRM and omni-channel applications, and internal AI products, balancing user needs, product requirements, and visual consistency.</p><p> Use Claude and Lovable to rapidly transform concepts into high-fidelity, functional prototypes, accelerating stakeholder feedback and product iteration.</p><p> Led a three-member design team to deliver 4 AI-assisted contact-center and internal AI products, from concept and pitch decks to product branding.</p><p> Used Claude and Lovable to turn concepts into functional, high-fidelity prototypes in 2-3 days instead of 1-2 weeks, enabling faster stakeholder feedback.</p><p> Built and maintained a centralized Figma design system with 70+ reusable components across 4 AI products, reducing duplicated design work and design-to-development handoff time by around 30%.</p><p> Transformed Oakwood's (Microsoft Solution Partner) outdated website into a modern, Microsoft-aligned digital presence by integrating Fluent Design principles and custom AI imagery, enhancing brand professionalism and engagement launched in Jan 2026.</p>
Lead UI/UX Designer
<p>Designed user-centered digital products and enterprise applications for diverse clients, including CRM and omni-channel contact-center solutions</p><p></p><p>Built and maintained design systems in Figma, establishing reusable UI patterns and improving consistency across product experiences.</p><p></p><p>Designed websites, product experiences, pitch/concept decks, infographics, branding assets, and other digital experiences for international and local clients.</p><p></p><p>Worked with organizations and brands including Novo Nordisk, Engro, KIA Pakistan, ASF, Field Force, MITCNC, Meezan Investment Mobile App, translating business and user requirements into clear visual and digital solutions.</p>
Creative Designer
<p>Designed logos, brand identities, websites, digital campaigns, and print marketing collateral across multiple client projects.</p><p></p><p>Collaborated with clients and internal teams to develop creative concepts and maintain consistent visual identities.</p><p></p><p>Designed an iPad attendance application for Nexus company.</p><p></p><p>Designed branding for a US-based Dining Caddy international restaurant review application.</p><p></p><p>Designed websites for various client agencies, as well as the Nexus company website.</p>
Team Lead UI/UX
<p>Headed UI/UX design for Bidness Etc, a Bloomberg-style financial data platform, along with responsive corporate and news websites.</p><p></p><p>Designed financial content experiences including story covers, interactive static graphs, and data-driven infographics across technology, healthcare, sports, and finance.</p><p></p><p>Developed pitch decks, logos, business cards, and internal branding while collaborating on digital product and visual communication requirements.</p>
Graphic Designer
<p>➔ Key Achievements</p><p></p><p>• Designed complete brand identities, including logos, corporate stationery, social media creatives, and marketing collateral.</p><p></p><p>• Developed comprehensive brand guidelines to ensure consistent visual identity across all brand touchpoints.</p><p></p><p>• Created professional presentation decks, pitch materials, and corporate communication assets for business and marketing needs.</p><p></p><p>• Delivered end-to-end event branding and promotional materials for leading educational institutions, including IBA, University of Karachi, DHA Suffa University, Aga Khan University, and Talent Expo Pakistan.</p>
Creative Designer
<p>➔ Key Achievements</p><p></p><p>• Delivered impactful digital and print designs aligned with client objectives and project requirements.</p><p></p><p>• Built strong client relationships by translating business needs into effective, goal-oriented design solutions.</p><p></p><p>• Created engaging social media campaigns and promotional creatives that strengthened brand communication.</p><p></p><p>• Developed creative concepts and visual solutions across diverse projects, industries, and communication channels.</p><p></p><p>• Maintained consistent brand identity and visual quality across all design deliverables.</p><p></p><p>• Designed comprehensive brand and marketing assets, including logos, business cards, corporate stationery, flyers, posters, illustrations, and promotional materials.</p><p></p><p>• Managed end-to-end graphic design projects, from initial concept development through final production-ready artwork.</p>
Graphic Designer & Web Developer
<ul><li>Created graphics, banners, and marketing materials.</li><li>Designed and developed responsive websites.</li><li>Created UI layouts and improved user experience.</li><li>Worked on branding and visual identity.</li><li>Collaborated with clients to deliver design solutions.</li><li>Maintained brand consistency across digital platforms.</li></ul>
Computer Science Teacher
<ul><li>Taught computer science and basic programming concepts.</li><li>Prepared lesson plans, assignments, and assessments.</li><li>Guided students through practical computer activities.</li><li>Evaluated student performance and provided feedback.</li><li>Maintained classroom discipline and encouraged learning.</li></ul>
Invigilator
<ul><li>Supervised students during examinations.</li><li>Verified attendance and maintained exam discipline.</li><li>Distributed and collected examination materials.</li><li>Ensured compliance with examination rules and procedures.</li><li>Reported any issues or irregularities to the relevant authorities.</li></ul>
Graphic Instructor
<ul><li>Taught Adobe Photoshop and Adobe Illustrator.</li><li>Guided students through practical graphic design projects.</li><li>Taught design principles, tools, and techniques.</li><li>Reviewed student work and provided feedback.</li></ul><p></p>