Data and Insights Analyst with approximately 4 years across commercial analytics, marketplace operations, healthcare IT service management and automotive reporting. Completed Computer Science (Data Science) studies in Au…
Data and Insights Analyst with approximately 4 years across commercial analytics, marketplace operations, healthcare IT service management and automotive reporting. Completed Computer Science (Data Science) studies in Australia (Deakin University) and gained professional experience in Melbourne at Ford Motor Company and Peter MacCallum Cancer Centre before commercial analytics work in Karachi. Builds SQL-driven KPI frameworks, ETL and validation workflows, and dashboard architectures in Tableau and Power BI. Delivers automated reporting pipelines, ServiceNow operational analytics, and stakeholder ready insights for commercial and ops leaders.
<p>Owned the commercial KPI stack (GMV, DAU, AOV, conversion, margin) for B2B and B2C weekly and monthly business reviews; defined metric logic and statistical cuts used by commercial leadership.<br>
Designed and maintained 90+ brand and 20+ category performance report packs; structured SQL extracts and Tableau views so pricing, promotion, and retention teams consumed one consistent source of truth.<br>
Built pricing, assortment, and category profitability analysis models that informed revenue and share decisions in strategic categories.<br>
Automated SQL-to-Tableau reporting pipelines, reducing recurring reporting cycle time by ~30%.<br>
Analyzed customer behavior and category bundling patterns linked to higher repeat-order rates; packaged findings as actionable cohort and basket insights.<br>
Ran scenario and baseline forecasting workflows that improved forecast accuracy by ~4%.</p>
<p>Delivered ops and sales performance analysis covering process bottlenecks, channel results, and sales-operations efficiency levers.<br>
Built growth and marketplace performance models used to track user engagement metrics including DAU.<br>
Partnered with Product and Engineering on 10+ feature upgrades; defined tracking requirements that improved tool adoption and data accuracy.<br>
Architected real-time performance tracking for 100+ sales reps, shortening decision turnaround on field performance.</p>
<p>Supported IMCT incident and problem management with structured process analysis; reduced response friction through clearer workflow and data visibility.<br>
Redesigned ServiceNow dashboards for IMCT: ticket volume, ageing, and resolution views used by the team for faster triage and closure.<br>
Delivered two Microsoft productivity training sessions per month, helping teams complete projects ~1 day sooner.</p>
<p>Automated Power BI and Tableau reporting pipelines end to end, cutting processing time by ~40%.<br>
Built ETL, cleansing, and validation workflows (extract, transform, load into reporting models) that improved reporting accuracy by ~35%.<br>
Translated analytical findings into stakeholder briefings that supported project delivery and operational decisions.</p>
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