Sunjae Youm

<p>Developed skills in Python<br>
Developed skills in data visualization using Tableau<br>
Developed skills in data visualization using Pandas<br>
Developed skills in data visualization using Matplotlib<br>
Developed skills in database management using MongoDB<br>
Developed skills in database management using PostgreSQL<br>
Developed skills in machine learning using TensorFlow<br>
Developed skills in machine learning using Keras<br>
Developed skills in machine learning using Scikit-learn<br>
Developed skills in machine learning using PySpark</p>

<p>Spearheaded Power BI implementation<br>
Developed KPI dashboards to monitor traffic<br>
Developed KPI dashboards to monitor customer behavior<br>
Developed KPI dashboards to monitor marketing ROI<br>
Analyzed digital marketing performance<br>
Analyzed categorical performance<br>
Analyzed strategic performance<br>
Delivered insights to enhance ROAS<br>
Utilized CRM (Treasure Data) to identify target audiences<br>
Delivered actionable insights to marketing teams<br>
Collaborated with front-end developers to enhance website infrastructure<br>
Collaborated with back-end developers to enhance website infrastructure<br>
Collaborated with front-end developers to improve stability<br>
Collaborated with back-end developers to improve stability<br>
Collaborated with front-end developers to improve speed<br>
Collaborated with back-end developers to improve speed<br>
Collaborated with front-end developers to improve UI/UX<br>
Collaborated with back-end developers to improve UI/UX<br>
Worked with ERP developers to optimize infrastructure<br>
Worked with ERP developers to optimize forecasting<br>
Worked with ERP developers to optimize logistics<br>
Produced weekly analytical reports<br>
Produced monthly analytical reports<br>
Partnered with stakeholders to define requirements for data analytics tasks<br>
Supported the integration of analytics into broader business objectives</p>

•Spearheaded Power BI implementation, developing KPI dashboards to monitor traffic, customer behavior, and marketing ROI
•Analyzed digital marketing, categorical, and strategic performance, delivering insights to enhance ROAS
•Utilized CRM (Treasure Data) to identify target audiences, delivering actionable insights to marketing teams
•Collaborated with front-end and back-end developers to enhance website infrastructure, stability, speed, and UI/UX, while also working with ERP developers to optimize infrastructure, forecasting, logistics, and other key operations
•Data Collection & Analysis: Produced weekly/monthly analytical reports and partnered with stakeholders to define requirements for data analytics tasks, supporting the integration of analytics into broader business objectives

<p>Led the design and implementation of an e-commerce operations system<br>
Integrated Shipstation to automate scanning for all orders across Amazon Seller Central, Walmart Seller, and the company website<br>
Collaborated with back-end developers to establish a seamless e-commerce operations system<br>
Collaborated with ERP developers to establish a seamless e-commerce operations system<br>
Ensured smooth integration and stabilization<br>
Built a workflow and communication bridge between marketing and office teams<br>
Reduced overstocking<br>
Improved the efficiency of promotional events</p>

•Led the design and implementation of an e-commerce operations system, integrating Shipstation to automate scanning for all orders across Amazon Seller Central, Walmart Seller, and the company website
•Collaborated with back-end and ERP developers to establish a seamless e-commerce operations system, ensuring smooth integration and stabilization
•Built an effective workflow and communication bridge between marketing and office teams, reducing overstocking and improving the efficiency of promotional events

<p>Set up digital campaigns on Facebook Ads<br>
Optimized digital campaigns on Facebook Ads<br>
Set up digital campaigns on Google Ads<br>
Optimized digital campaigns on Google Ads<br>
Aligned campaigns with core marketing strategies<br>
Used Google Tag Manager to track and analyze performance<br>
Used Google Analytics to track and analyze performance<br>
Conducted A/B testing to refine CTA wording<br>
Conducted A/B testing to refine ad content<br>
Conducted A/B testing to refine audience segmentation<br>
Enhanced reach<br>
Enhanced conversions<br>
Enhanced overall ad effectiveness<br>
Managed campaign metrics<br>
Managed SAP inventory alignment<br>
Managed strategic promotions<br>
Oversaw campaign performance metrics including conversion rate<br>
Oversaw campaign performance metrics including site traffic<br>
Oversaw campaign performance metrics including email campaigns<br>
Managed inventory using SAP for real-time sales alignment<br>
Forecasted product needs<br>
Managed digital promotions<br>
Leveraged data for strategic inventory adjustments</p>

•Set up and optimized digital campaigns on Facebook and Google Ads in alignment with core marketing strategies, using Google Tag Manager and Google Analytics to track and analyze performance
•Conducted A/B testing to refine CTA wording, ad content, and audience segmentation, enhancing reach, conversions, and overall ad effectiveness
•Managed campaign metrics, SAP inventory alignment, and strategic promotions
•Oversaw campaign performance metrics (conversion rate, site traffic, email campaigns) and managed inventory using SAP for real-time sales alignment
•Forecasted product needs and managed digital promotions, leveraging data for strategic inventory adjustments

• Assist/encourage customers Personal Insurance (Home & Auto) and Business Owners & Commercial auto Insurance
• Introduce possible options & analyze quotes from carriers to gratify customers.
• Support the delivery of business strategy, objectives, goals and targets through the effective engagement, deployment and development of people
• Sales and service Commercial Lines Insurance
• Work with firms to develop and promote cross market accounts
• Provide superior customer service and communications to all customers including oral, letter writing, e-mail and general correspondence