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<ol><li>Actively managed the Consumer Business Division with a team of Sales Executives, Merchandisers and Distribution teams servicing the needs of all Major Supermarkets, Hypermarkets and Self-Service stores in the Dubai Region.</li><li> Instrumental in achieving a turnaround 42% sales growth in the Al Ain Water brand during the period of 2016-2017 thereby attaining the No.1 Brand in the region by a fair margin.</li><li> Directly responsible for budgeting & execution of all promotional activities across a large brand portfolio.</li><li> Planned, Negotiated and Executed BDAs with major Key Accounts notably Carrefour, Al Maya, TCS, West Zone.</li><li> Actively involved in BTL Marketing activities ensuring brand recall and highlighting product features.</li><li> Successfully executed the launching and associated implementation activities of new categories and line extensions.</li></ol><p> Developed in-store visibility plans in coordination with local Distributors and followed-up to achieve prompt & effective implementation.</p><p> Introduced an Abu Dhabi based Flour Brand during the Year 2017 achieving exponential sales.</p><p> Continuously improved share of shelf vs. competitors and amplified impact of product visibility on consumers.</p><p> Pro-actively catered to customer shelving needs thereby aggressively pushing sales across a broad product portfolio.</p><p> Entrusted with the responsibility of developing and maintaining long-term relationships with customers.</p><p> Responsible for new market identification, developed and expanded opportunities in the current market.</p><p> Kept track of the competition activities and formulated strategies to counter them.</p>

<p>Manage relationships with small & large groceries, CVS and on-premises accounts and keep them updated about Monster & Burn energy drinks.</p><p> Strive to increase brand visibility by working strategically with AAFB sales executives.</p><p> Constantly assessing the trade in order to spot and capitalize on opportunities for market penetration.</p><p> Ensure the availability of the products for the specific outlet in accordance with the company’s 3P strategy (Product, Price & Placement).</p><p> Understand the specific customer’s needs and requirements and plan accordingly to penetrate and get proper visibility in the outlet.</p><p> Utilizing the POSM to get extra visibility and blocking the space in the outlet by using Guerrilla Marketing techniques.</p><p> Working closely with Area Sales Managers, Regional Manager and Marketing Director to discuss the business needs and share the market intelligence.</p><p> Ensure proper implementation of all types of Marketing activities, Seeding and Sampling and keeping track.</p><p> Reporting to Monster Regional Manager through Monster MEP Application and creating the Daily Presentation of the market visits.</p><p> Attending weekly meetings with ASMs and Sales Executives to discuss the problems they face in the market and getting their feedback, trying to resolve the problems by visiting outlets.</p><p> Motivate the Sales team and brief them to ensure that they adhere to Principal Guidelines.</p><p> Periodically analyze the Market Sales Strategies and pass feedback to Regional Sales Manager, Marketing Director & Marketing Manager.</p>

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