SONIA LAIQAT

SONIA LAIQAT

Digital Marketing Manager Food and Beverage
Pakistan
Urdu, Panjabi (Punjabi), English
Available Now

About Me

Results-driven Digital Marketing Manager with 3+ years of experience in paid advertising, social media growth, and campaign optimization. Proven ability to increase engagement, reduce advertising costs, and drive measura…

Experience

Digital Marketing Officer

Double Cheeze Restaurant – Multan
Jan 2023 - Jan 2025 · 2 years

<p>Increased social media engagement by 45% and followers by 50% in 6 months.<br>
Reduced CPC by 15% through audience optimization and creative testing.<br>
Improved organic reach by 25%.<br>
Managed paid campaigns delivering high engagement at low cost (Rs 0.5–0.6 per engagement).<br>
Handled customer engagement and reputation management across digital platforms.<br>
Collaborated with influencers to increase brand awareness and engagement.</p>

Digital Marketing Exe

Double Cheeze Restaurant, Multan
Jan 2023 - Jan 2025 · 2 years

Increased social media engagement by 45% and followers by 50% in 6 months., Reduced CPC by 15% through audience optimization and creative testing., Improved organic reach by 25%., Managed paid campaigns delivering high engagement at low cost (Rs 0.5–0.6 per engagement).

Digital Marketing Exe

Al-Imran Associates – Multan
Jan 2022 - Jan 2023 · 1 year

<p>Planned and executed paid social media campaigns, increasing qualified leads by 25%.<br>
Designed performance-driven marketing strategies, improving organic traffic by 20%.<br>
Monitored analytics dashboards and optimized campaigns for improved ROI.<br>
Maintained consistent brand messaging across digital platforms.</p>

Digital Marketing Officer

Al-Imran Associates, Multan
Jan 2022 - Jan 2023 · 1 year

Handled customer engagement and reputation management across digital platforms., Collaborated with influencers to increase brand awareness and engagement., Planned and executed paid social media campaigns, increasing qualified leads by 25%., Designed performance-driven marketing strategies, improving organic traffic by 20%., Monitored analytics dashboards and optimized campaigns for improved ROI., Maintained consistent brand messaging across digital platforms.

Skills

Digital Marketing Lead Generation Brand Awareness Customer Engagement Meta Ads Performance Marketing Campaign Optimization & A/B Testing Social Media Strategy Analytics & Reporting (Meta Insights Google Analytics) Budget Management Paid Advertising Social Media Growth Data-driven Strategies Performance Analytics Audience Optimization Creative Testing Organic Reach Improvement Paid Campaign Management Reputation Management Influencer Collaboration Qualified Leads Generation Marketing Strategies Organic Traffic Improvement Analytics Dashboard Monitoring ROI Optimization Brand Messaging Meta Ads Performance Marketing Campaign Optimization A/B Testing Analytics & Reporting Meta Insights Google Analytics
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