Senthil Murugan

Senthil Murugan

Chief Technology and Product Officer
India
Tamil, English, French
Available Now
Full-time On-site

About Me

Visionary technology leader with extensive experience in building and scaling AI-native products and platforms. Proven ability to drive P&L, architect complex systems, and lead high-performing engineering teams. Expertis…

Experience

Chief Technology & Product Officer

Dadha & Co. · Chennai
Jan 2025 - Present · 1 year 9 months

<p>Architected Agastyaa from inception, a sophisticated reasoning engine integrating knowledge graphs, retrieval, and orchestrated LLMs, propelling AstroSure.ai to over 900,000 users with significant revenue generation.</p><p> Engineered the evaluations and guardrails layer, establishing golden datasets, grounding checks, LLM-as-judge protocols, and release-gating regressions with live monitoring to transition models from pilot to audit-ready production.</p><p> Instituted a spec-driven, agent-assisted engineering lifecycle involving domain experts and leveraging correction-as-signal, strategically placing expert review at critical judgment and liability points, thereby accelerating the spec-to-production cycle time.</p><p> Spearheaded the SAP ERP transformation for Keuro.life, encompassing finance, inventory, and procurement, and developed the integrated commerce layer that supports Riyaah.sa's e-commerce operations and connects to Frappe ERPNext.</p><p> Developed an agentic, AI-native marketing engine across performance marketing, CRM, and content marketing, automating campaign creation, audience targeting, and channel optimization to reduce acquisition costs and enhance retention.</p><p> Transformed the company into an AI-native organization across all functions and defined the monetization model that directly links AI capabilities to revenue streams.</p>

Startup Technology & Product Advisor

Independent · Chennai
Jan 2024 - Jan 2024

<p>Provided strategic guidance to early-stage startup founders on technology strategy, product architecture, AI adoption, and conducted technical due diligence.</p>

Chief Technology Officer

Vajro (Superfans.io) · Chennai
Jan 2022 - Jan 2023 · 1 year

<p>Assumed full P&L responsibility for a stagnant vertical SaaS business, resolving core engineering and process issues, and revitalized the vision, positioning, packaging, and pricing strategies.</p><p> Marketed the platform B2B to D2C founders based on its technical strengths, managed professional services and delivery for client onboarding, and executed a comprehensive full-stack rewrite incorporating modern DevSecOps practices.</p><p> Launched early LLM-powered features, including AI-generated merchant content and an AI support assistant, concurrent with the emergence of ChatGPT and GPT-4 in 2023, alongside an ML virtual try-on feature and a low-code app platform.</p>

Director of Engineering

Licious · Bangalore
Jan 2021 - Jan 2022 · 1 year

<p>Launched Licious's inaugural Exclusive Brand Outlet in Koramangala, Bangalore within six months, developing the omnichannel technology that integrated app, web, and store functionalities, and established the B2B commerce line.</p><p> Developed demand-planning, sourcing, and auction automation systems on a new data lake, incorporating end-to-end observability, which enhanced supply reliability and reduced costs across all product categories.</p><p> Held P&L ownership for the new retail and B2B commerce lines, focusing on cost and revenue outcomes rather than solely on technology delivery.</p><p> Served as the company's single point of contact for technical due diligence during acquisitions, assessing the technology stacks and teams of target companies.</p>

Senior Manager of Engineering

Walmart · Bengaluru , Karnataka , India
Jan 2018 - Jan 2021 · 3 years

<p>Managed search, recommendation, and discovery functions for the primary US e-commerce platform, serving over 100 million users and processing 1.6 million requests per minute during peak Black Friday and Cyber Monday traffic, and re-architected two legacy systems internally.</p><p> Functioned as the primary liaison for establishing Walmart International's Chennai site, defining hiring standards, fostering culture, and implementing the delivery model across multiple sub-teams that expanded to approximately 400 individuals.</p><p> Engineered two in-house merchandising platforms for Walmart International: a planogram system deployed across 11,500 stores in 8 countries, and a private label product lifecycle management system, eliminating approximately $9 million in licensing fees.</p>

Head of Engineering & Product · 6th Founding Member

Zeta (Directi) · Bangalore
Jan 2015 - Jan 2018 · 3 years

<p>Co-founded Zeta, an enterprise banking-technology and payments company operating within a regulated sector, which has since achieved unicorn status in India.</p><p> Joined as the sixth team member and established the product and engineering organization from its inception to a team of 100 professionals across seven product lines and three business units, covering employee benefits, payments, and banking technology.</p><p> Successfully sold Optima, our employee expense-management platform, B2B to corporate HR and finance departments, and oversaw professional services and delivery for enterprise-wide rollouts, engaging with CEOs, CTOs, and CHROs to secure and onboard clients.</p>

Software Development Engineer

Flipkart · Bangalore
Jan 2013 - Jan 2015 · 2 years

<p>Developed Flipkart's initial in-house data platform as the first engineer on the team, which scaled to an 800+ node Hadoop cluster managing over 35 PB across approximately 25,000 pipelines, becoming the company's central analytics backbone.</p><p> Played a key role in the development of Flipkart Lite, the company's Progressive Web App, collaborating with engineering teams at Google and Facebook to enhance web performance and platform capabilities.</p>

Associate Technology (L1 to L2)

Sapient · Bangalore
Jan 2011 - Jan 2013 · 2 years

<p>Executed a six-month, multi-technology professional services engagement from start to finish for Wellington Investment Banking, and provided training to managers and architects on new technologies.</p>

Founder of an IT services firm

Own · Chennai
Aug 2009 - Jul 2010 · 11 months

<p>Ran my own services company and ran multiple MNC projects customised for their respective businesses</p>

Skills

Production AI Agent orchestration Evals Guardrails Retrieval (RAG) Expert review loops Retraining AI governance Auditability Human review Data platforms MLOps LLMOps Distributed-systems architecture Technical M&A diligence Post-close integration ERP-led finance transformation SAP ERPNext Knowledge graphs Multi-agent systems Tool use Function calling MCP Prompt engineering LLM routing Fine-tuning (LoRA / PEFT) LangChain LangGraph LlamaIndex Vector databases pgvector Pinecone FAISS Hugging Face OpenAI models Anthropic models Data lakes Lakehouses Data pipelines Spark Hive Kafka Airflow dbt Feature stores Data quality MLflow Observability Golden datasets
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