I am a C-level business and technology executive with 20+ years of leadership experience across AI strategy, digital transformation, enterprise technology, innovation, product development and business growth. My career i…
I am a C-level business and technology executive with 20+ years of leadership experience across AI strategy, digital transformation, enterprise technology, innovation, product development and business growth. My career includes roles as CEO, CIO, DPO, Executive Director and Senior Business Manager, combining strategic vision with hands-on execution in complex and regulated environments.
Through Innovatia / robertobarros.ai, I advise organizations on the practical adoption of artificial intelligence, helping identify and prioritize high-value use cases involving generative AI, autonomous agents, automation, data and systems integration. My work focuses on translating AI capabilities into measurable business outcomes, including revenue growth, cost reduction, productivity improvement, operational efficiency and process transformation.
I bring extensive experience in enterprise technology strategy, architecture, data governance, cybersecurity, ERP, business intelligence, digital platforms and large-scale transformation. As CIO, I led technology strategy and operations for a healthcare group with approximately 3,000 employees and 9 business units, and previously led SAP S/4HANA, BI, cybersecurity, data protection and IoT initiatives in an industrial environment.
I also bring strong commercial and advisory capabilities, having worked closely with C-level executives across major enterprise accounts and generated approximately BRL 40 million in new contracts while improving profitability of existing contracts by an average of 5%.
I have trained more than 500 professionals in artificial intelligence and delivered presentations to executive, academic and business audiences. My profile combines AI strategy, executive advisory, technology transformation, business development and the ability to convert complex technology opportunities into clear priorities, roadmaps and business value.
I am particularly interested in leadership opportunities where I can build and scale AI
<p>Leads solutions and services focused on the practical adoption of artificial intelligence in enterprise and SMB environments, connecting AI, business strategy, productivity and value creation.<br>
Advises organisations on AI initiatives focused on revenue generation, cost reduction, efficiency, automation and process improvement.<br>
Develops AI-enabled solutions, product architectures, integrations, automations and business adoption journeys.<br>
Trained more than 500 people in AI and delivered talks to executive, academic and business audiences, including UNA and Amcham Rio.<br>
Maintains continuous executive development in generative AI, autonomous agents, machine learning, data, cybersecurity, AIoT and AI-driven marketing.</p>
<p>Led corporate strategy, product direction and operational execution for a SaaS B2B platform supporting high-criticality operations in the regulated sports-betting market.<br>
Directed the end-to-end platform journey across registration, validation, KYC, payments, AML/PLD and compliance, aligning product, technology, operations, partners and commercial priorities.<br>
Structured indicators for conversion, availability, incidents, security, quality, stability and predictability to support business and operational decisions.<br>
Drove commercial expansion and strengthened financial partnerships, translating technical capabilities into a value proposition centred on scale, trust, compliance and operational predictability.</p>
<p>Held strategic and operational responsibility for technology across approximately 3,000 employees and 9 independent business units in a high-criticality healthcare environment.<br>
Led a structure of approximately 60 IT and TASY professionals across systems, integrations, infrastructure, telecom, data, cybersecurity and operational support.<br>
Led ERP TASY implementation, business-process redesign, systems integration and stabilisation of connectivity and infrastructure.<br>
Built digital governance, a business intelligence centre, a dedicated cybersecurity capability and data-governance practices to improve executive information quality.<br>
Used KPIs covering availability, incidents, quality, performance, efficiency and predictability to connect technology decisions with costs, continuity and operational impact.<br>
Evaluated technology solutions and investments according to business needs, integration, risks, sustainability and contribution to institutional objectives.</p>
<p>Led technology, digital transformation and data-protection agendas with direct reporting to shareholders.<br>
Managed approximately 80 IT and SAP professionals covering systems, development, infrastructure, telecom, data, security and vendors.<br>
Led SAP ECC to SAP S/4HANA migration, business intelligence, LGPD policies, cybersecurity initiatives and connectivity stabilisation.<br>
Implemented IoT initiatives including Alexa for Business, remote sensors and a 4G network, connecting operational needs with new technology capabilities.<br>
Applied succession, retention and KPI-based management practices and evaluated investments according to costs, risk, operational impact and margin.<br>
Supported the development of export relationships in Dubai and the Middle East.</p>
<p>Led a multidisciplinary structure of approximately 300 professionals, monitoring performance, quality, delivery, SLAs, KPIs, costs and contractual results.<br>
Managed relationships with strategic clients and partners, including Stellantis, Grupo Sada, Alcoa, Hydro, CNHi, Usinas Itamaraty, Jabil, RHI Magnesita, DMA, Pif Paf, Drogaria Araujo and Maserati.<br>
Generated approximately BRL 40 million in new contracts and increased profitability of existing contracts by an average of 5%.<br>
Developed digital and innovation initiatives to expand the client ecosystem, strengthen executive relationships and generate new business.<br>
Combined commercial leadership and technology fluency to translate enterprise needs into solutions, priorities, value propositions and delivery agendas.</p>
<p>Led the integrated management of commercial, administrative-financial, technical and software-development functions.<br>
Defined commercial and market strategies and led business planning and investment planning.<br>
Led product architecture and evolution, roadmap decisions and alignment between technology, customers and business priorities.<br>
Developed leaders, succession and retention, strengthening autonomy, continuity and cross-functional execution.</p>
<p>Led SaaS B2B solutions for enterprise and SMB clients, with responsibility for product architecture, integrations, scalability, quality and technology roadmap.<br>
Connected software development, customer requirements, executive management and commercial evolution of digital solutions.</p>
<p>Led enterprise AI strategy and adoption initiatives focused on identifying high-value use cases and translating AI capabilities into measurable business outcomes. Advised organizations on the application of generative AI, autonomous agents, integrations and automation to drive revenue growth, cost reduction, productivity and process improvement. Developed AI adoption journeys and solution architectures aligned with business priorities, while supporting executive understanding and responsible adoption. Trained more than 500 professionals in AI and delivered presentations to executive, academic and business audiences, including UNA and Amcham Rio.</p>
<p>Led a major digital transformation agenda across a healthcare group with approximately 3,000 employees and 9 business units. Established digital governance, a business intelligence center, data governance practices and a dedicated cybersecurity function. Led ERP TASY implementation, systems integration, process redesign and infrastructure stabilization, improving information quality, operational reliability and executive decision support.</p>
<p>Led enterprise technology and data transformation as CIO and DPO, including migration from SAP ECC to SAP S/4HANA, business intelligence implementation, cybersecurity, LGPD governance and connectivity modernization. Introduced IoT initiatives including remote sensors, Alexa for Business and 4G networks, connecting technology investments to operational efficiency, information quality and business priorities.</p>
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