richa

richa

Seasoned Product Owner
United Arab Emirates

About Me

Seasoned Product Owner offering 10+ years of experience, including expertise of progressive roles in the Agile/Scrum SDLC, rare blend of analytical skills, management capabilities. Innate talent for technology & automati…

Experience

Business Analyst

Miral Experiences
Mar 2023 - Present · 3 years 4 months

Develop the vision and roadmap for all the theme parks on YAS Island, working in
close collaboration with cross functional teams including sales and marketing.
• Conduct market research including competitor analysis to identify latest trends and
customer needs to refine our product offering and improve online sales.
• Implement a centralized communication system – Consent Management Platform to
efficiently manage the user consent and communication preferences across all user
touchpoints, leading to 20% increase in email open rates and 15% increases in click
through rates within the first quarter of the project launch.
• Led the integration with Trip Advisor to fetch hotel reviews for YAS Island website.
• Led the integration with PayPal as part of checkout payment process.
• Defined and launched the seasonal campaign for sale of bundle products.
• Led the branding initiative in collaboration with marketing and UI/UX team to design
the websites.
• Led the initiative of enabling partners to make bulk purchase through our website.
• Led the initiative of adding recommendations during checkout process.

Business Analyst

Miral Experiences
Mar 2023 - Present · 3 years 4 months

Manage CMS based website and mobile app for all the YAS Island theme parks, Etihad Arena and YAS Marina Circuit
Develop the vision and roadmap for all the theme parks on YAS Island, working in close collaboration with cross functional teams including sales and marketing
Conduct market research including competitor analysis to identify latest trends and customer needs to refine product offering and improve online sales
Implement a centralized communication system – Consent Management Platform to efficiently manage the user consent and communication preferences across all user touchpoints, leading to 20% increase in email open rates and 15% increases in click through rates within the first quarter of the project launch
Led the integration with Trip Advisor to fetch hotel reviews for YAS Island website
Led the integration with PayPal as part of checkout payment process
Defined and launched the seasonal campaign for sale of bundle products
Led the branding initiative in collaboration with marketing and UI/UX team to design the websites
Led the initiative of enabling partners to make bulk purchase through the website
Led the initiative of adding recommendations during checkout process
Manage product roadmap with inputs from other product managers, sales, call center and market research team
Drive product enhancements by working cross-functionally with core Engineering/Scrum team, Technical Architect and outsourcing team to break down feature Epics into technical user stories with the right level of detail and acceptance criteria
Document requirements, epics, and user stories for the offering for new releases
Lead internal project meetings and communicate progress or milestones to completion to key stakeholders
Facilitate client workshops and showcase demos
Creating and Managing the Engineering Sprint
Manage the development, Quality Assessment and the release of Projects
Review KPIs to measure the value and identify opportunities for further improvements
Managing RFPs and possessing the understanding of the tendering process

Business Analyst

Accenture
Jul 2015 - Feb 2023 · 7 years 7 months

Develop a web-based solution to automate the tracking and reporting of compliance duties of the organization
End-to-end ownership of the product development, that helped achieve cost savings by 40%
Manage the agile project and team and ensure that all projects are delivered on time, within scope and budget
Prioritization of backlog items, based on goals and plan for the subsequent release
Conduct Scrum ceremonies: Sprint Refinement, Sprint planning, Sprint retrospective and Sprint reviews
Designed the As-IS Business Process in Microsoft Visio
Carried out fit-gap analysis and secondary research used for arriving at recommendations for process and tool improvements
Analyzed and refined the overall workflow of candidate referral process in an organization

Senior Systems Engineer

Infosys
Mar 2010 - Jun 2013 · 3 years 3 months

Siebel CRM application customization to create business value
Technical Design Documentation
Code Review
Unit Testing

Skills

Business Analysis Structured Query Language (SQL) Agile Business Requirements Systems Analysis Visio Waterfall Data Analysis Skills Collection Attempt SDLC User Acceptance Testing Business Process Modeling Product Roadmap definition Product Backlog Maintenance Prioritization User Stories Use Cases Business Process Modelling Prototype Conceptualization UI/UX Collaboration Design Thinking Client Demo Presentation ROI Calculation Client Training Materials Implementation Delivery Release Planning Organizing Execution Interdepartmental Coordination Functional Testing Scrum ceremonies UAT Go-Live Production Support Stakeholder Management Communication Independent Contributor Conflict Resolution Decision Making Change Management Problem Solving Mentoring RFP Confluence JIRA MS SQL Server 2008 Tableau Balsamiq MS Office MS Visio Product Management Siebel CRM
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