Analytical and detail-oriented Research & Data professional with nearly 2 years of experience in quantitative market research, data cleaning, and insights generation across global consumer, media, and technology projects…
Analytical and detail-oriented Research & Data professional with nearly 2 years of experience in quantitative market research, data cleaning, and insights generation across global consumer, media, and technology projects. Skilled in SPSS, Excel, Power BI, Tableau, and survey platforms (Decipher, Web Author, Dimension, Dapresy), with a proven ability to structure and validate large datasets for accurate, client-ready reporting. Experienced in designing dashboards, performing quality checks, and translating complex data into actionable insights for stakeholders. Quick learner with strong problem-solving, analytical thinking, and cross-functional collaboration skills, eager to contribute to data-driven decision-making and market research initiatives in a dynamic UAE environment.
Supported 50+ quantitative research projects including brand equity, tracking, segmentation, and concept testing.
Built data visualizations and summaries in Power BI/Tableau (Basic) and PowerPoint for stakeholder presentations.
Drafted and reviewed questionnaires (Web Author & Decipher) ensuring clarity, logic flow, and alignment with research objectives.
Managed data cleaning, purging, validation, and QC for large, multi-market datasets; flagged anomalies early and ensured 100% accuracy in final deliverables.
Supported survey programming checks, including logic verification, flow testing, and bug identification across US, UK, and APAC studies.
Analyzed KPI trends for monthly trackers and delivered 20+ insight reports with clear data narratives for clients.
Worked hands-on with Decipher (Forsta), Dapresy (Forsta), Dimension, IBM Survey Reporter for survey management and reporting.
Supported quantitative research projects, Built data visualizations and summaries, Drafted and reviewed questionnaires, Managed data cleaning and validation, Analyzed KPI trends, Worked with survey management and reporting tools
Analyzed monthly viewership and engagement data for Disney+ and Hulu, focusing on new titles, subscriber trends, and content performance metrics.Cleaned, validated, and structured large datasets in Excel and SPSS, ensuring accuracy for client-ready reporting.Generated insights on top-performing shows and movies, subscriber behavior, and audience segmentation, highlighting trends and shifts in content consumption.Designed dashboards and PowerPoint presentations to communicate key findings to internal teams and clients, enabling data-driven content and marketing decisions.Coordinated with cross-functional teams to resolve data discrepancies and ensure timely delivery of insights for strategic planning.
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