Reel hassan mohame fadlal

Reel hassan mohame fadlal

Data Analyst | Power BI Developer | Power Platform
UAE
English, Arabic
Full-time On-site

About Me

Data Analyst and Power BI Developer with 5+ years of experience across telecom (MTN) and government (Sharjah Book Authority). Builds end-to-end BI solutions, from SQL data marts and ETL pipelines to executive Power BI da…

Experience

Data Analyst & Power BI Developer

The Sharjah Book Authority · Sharjah , Sharjah , United Arab Emirates (UAE)
Jun 2025 - Present · 1 year 4 months

<p>Built and maintain the Power BI reporting suite for the Sharjah International Book Fair (SIBF), including Executive, Finance, and Visitors & Workshops dashboards used by senior management.</p><p> Developed the BI model for Big Bad Wolf (BBW) Sharjah book import and distribution, covering multi-currency costing and pricing analysis.</p><p> Designed and automated a Financial Memo approval system using Power Apps, Power Automate, and SharePoint, digitizing the end-to-end approval lifecycle.</p><p> Delivered dashboards for the Publishers Conference (registrations, booths, B2B meetings) and the Translation Grant program, integrating source data through APIs.</p><p> Design and maintain SQL Server data marts and replica reporting databases, keeping analytics workloads off live operational systems.</p><p> Build ETL pipelines with Power Query and SQL that consolidate data from SQL Server, application databases, Excel, and APIs into a single trusted reporting layer.</p><p> Apply data governance, security, and privacy standards across all reporting assets.</p>

Data Analyst – BI Developer (Power BI & Reporting)

MTN · Khartoum , Khartoum , Sudan
Dec 2022 - May 2025 · 2 years 5 months

<p>Built and managed the Sales & Distribution Data Mart, from data modeling and ETL to automated report delivery.</p><p> Optimized data models and SQL workloads, reducing query execution time by 30% in the Sales Data Mart.</p><p> Developed Power BI dashboards giving 10+ Sales & Distribution stakeholders and senior management weekly, monthly, and ad hoc performance visibility.</p><p> Partnered with stakeholders to define reporting requirements, validate data sources, and ensure Data Mart accuracy and reliability.</p><p> Designed and maintained relational and NoSQL databases supporting business applications and analytical queries.</p><p> Wrote advanced SQL (MySQL) to deliver insights aligned with sales targets and business strategy.</p><p> Built JavaScript-based enhancements to extend interactive reporting and visualization.</p>

Data Intelligence Reporting Specialist

MTN · Khartoum , Khartoum , Sudan
Apr 2022 - Dec 2022 · 8 months

<p>Delivered daily, weekly, and monthly KPI reporting to 12+ marketing stakeholders using Oracle SQL.</p><p> Tracked product and service performance across revenue, opt-ins, and subscriber behaviors.</p><p> Maintained the marketing MIS, consistently exceeding 100% of performance targets.</p><p> Provided ad hoc analysis for churn control, ARPU growth, pricing, budgeting, and BTL campaign effectiveness.</p><p> Built targeted customer lists for BTL campaigns.</p>

Skills

Power BI DAX Power Query Power BI Service Tableau SSRS Excel ETL Data Modeling Star Schema Data Warehousing API Integration Power Apps Power Automate SharePoint SQL Server Oracle PL/SQL MySQL SSAS OLAP SQL Python JavaScript Microsoft Azure SAS SPSS
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