About Me
Product Leader | Al & Enterprise SaaS
14+ years of progressive experience across engineering, product management, and business leadership, building and scaling technology products across EdTech, Healthcare, and BFSI. Cu…
Product Leader | Al & Enterprise SaaS
14+ years of progressive experience across engineering, product management, and business leadership, building and scaling technology products across EdTech, Healthcare, and BFSI. Currently leading product strategy at Manifest Global, shaping a global platform serving 1,200+ schools across 70+ countries, with responsibility for $5M+ ARR and products supporting 80%+ partner retention. Translating business strategy and customer needs into compelling product vision and roadmaps, while leading cross-functional teams and Go-to-Market to deliver measurable customer and business outcomes.
Key Achievements:
Scaled Flow AI - Application processing platform to 450+ partners, transforming Australian university application workflows. Drove Cialfo DAU/MAU from 15% → 53%, AI adoption to 60%, and Self- service onboarding from 20% → 60%. Raised NPS from 25 → 60 through continuous customer feedback loops. Optimised application turnaround from 3 days to <1 day, driving significant productivity and partner experience gains. Built product leadership capability through coaching, hiring, career development and portfolio ownership.
Experience
Associate Director of Product
<p>Built and shipped the company’s AI product portfolio from zero, reaching 60% AI feature adoption among active counsellors and contributing to 35% year-over-year DAU growth.<br>
Raised NPS from 42 to 64 and cut application turnaround from 3 days to under 1 day by rebuilding the counsellor workflow around AI-assisted drafting, automated task routing and prioritised worklists.<br>
Grew feature adoption from 45% to 75% and self-service onboarding completion from 20% to 60%, reducing implementation dependency on Customer Success.<br>
Designed AI features around human-in-the-loop review rather than silent automation, so counsellors retain professional judgement over every student-facing artefact.<br>
Partner with Sales on a product portfolio underpinning $5M+ ARR of $[X]M company ARR, supporting 80%+ partner retention across 70+ countries.<br>
Established a data-driven product operating model — instrumented adoption metrics, structured experimentation and outcome gating before roll-out — replacing feature-count roadmaps with measured outcomes.<br>
Own the product-side data and AI compliance posture for a platform handling minor student records across 70+ jurisdictions (FERPA, COPPA, GDPR, DPDP), including high-risk classification assessment under the EU AI Act for admissions-adjacent and assessment features.<br>
Align Engineering, Design, Customer Success, Sales and executive leadership on quarterly priorities, trade-offs and investment decisions.</p>
Associate Director of Product
<p>Leading Cialfo’s K12 AI product strategy and transformation agenda, embedding intelligence across the student, counselor, and application lifecycle to accelerate adoption, retention, ACV expansion, and market entry. </p><p></p><p>Currently mentoring a team of Product Managers across AI, platform, and workflow products. Led and mentored a team of Product Managers across AI, platform, and workflow products. AI-native products and agentic workflows including CoWork, Saige AI, Intelligent Recommendations, and Flow AI, combining LLMs, RAG, and multi-agent/sub-agent orchestration to automate high- friction workflows and unlock productivity and operational leverage. </p><p></p><p>Institutionalized an AI product operating model spanning use-case discovery, experimentation, prompt engineering, evaluation, analytics, and continuous optimization, shifting the organization from feature delivery to measurable AI-driven business outcomes.</p><p></p><p>Portfolio -</p><p></p><p>Co-Work: AI-powered counselor workspace orchestrating recommendations, priorities, communications, tasks, and insights. </p><p>Cialfo Charter: AI-first UX and product governance framework driving accessibility, consistency, and experience quality. </p><p>Flow AI: Multi-agent and sub-agent orchestration platform automating application workflows for Australian universities. </p><p>Saige AI: Behavior-driven student discovery and application agent delivering personalised, guided assistance. </p><p>Manifest Intelligence: Actionable product intelligence driving adoption, productivity, and operational optimization. </p><p>MI CRM Global CRM customised for external vendors</p><p></p>
Assistant Vice President, Product Development
<p>Owned the $2M pharmaceutical intelligence revenue line end to end — product strategy, roadmap, commercialization and renewal — across six US and EU enterprise accounts.<br>
Lifted platform engagement 20% by attaching intelligence output to decisions clients were already accountable for — incentive compensation, customer planning and forecasting — rather than shipping standalone dashboards.<br>
Led customer discovery and go-to-market for [product name], converting analyst-delivered research into a recurring software revenue line.<br>
Built executive reporting capabilities that made competitive intelligence a standing input to client commercial planning cycles.<br>
Hired, developed and managed product managers; established discovery, requirements and release practice across three product lines.<br>
Strengthened technology partnerships underpinning data acquisition and analytics delivery.</p>
Team Lead, Technology
<p>Led product delivery and platform architecture for a higher-education discovery and admissions platform serving Indian students and institutions.<br>
Built and mentored the engineering team, improving release predictability and reducing defects escaping into production.</p>
Associate Consultant
<p>Delivered enterprise banking platforms and software solutions for global financial institutions including World Bank, American Express, and Citi, supporting complex BFSI workflows and business-critical applications. Led core application development and platform migration initiatives, delivering scalable solutions across enterprise banking environments.</p>
Associate Consultant
<p>Delivered enterprise banking software enhancements and supported core platform migrations for regulated financial institutions, working to reconciliation and audit standards where a data error is an incident rather than a defect.</p>
Assistant Vice President - Product Development
<p>Led enterprise product strategy across Competitive Intelligence, Market Intelligence, and Commercial Analytics platforms, aligning product investments with business growth priorities. </p><p></p><p>Increased platform engagement by 20% through data-driven product optimisation and customer-led experience improvements. Led customer discovery, commercialization, and go-to-market strategy, translating market opportunities into scalable product offerings. </p><p></p><p>Setup enterprise analytics and intelligence platforms, translating complex data into decisioning, insights and commercial workflows.</p>
Team Lead
<p>Led product delivery and platform architecture for a higher education technology platform, translating business requirements into scalable product and technology solutions. </p><p></p><p>Strengthened engineering execution and delivery practices, mentoring cross-functional development teams and establishing a foundation for scalable product growth.</p>
PROJECTS
Flow AI
<p>FlowAI is a B2B technology and services platform for global student recruitment and study-abroad admissions. It appears to primarily serve education/study-abroad agencies, helping them manage the student journey from course discovery and application through visa support, admission, and commission/payment processing. </p><p>At a high level, FlowAI is trying to become an all-in-one operating platform for study-abroad recruitment agencies:</p><p>Student → Course/University discovery → Application → Offer → Visa → Enrolment → Commission</p><p></p><p>Its key capabilities include:</p><ul><li>AI-powered course & university recommendations — matches students to institutions based on academics, budget, visa eligibility, IELTS requirements, etc.</li><li>End-to-end application tracking — centralized visibility into student applications and their progress.</li><li>Application/offer acceleration — claims application processing within 24 hours and emphasizes faster offer turnaround.</li><li>Visa & Genuine Student (GS) support — policy updates, application guidance and visa support; the company claims a 98% visa success rate.</li><li>Payments & commissions — manages invoices, payments and commission disbursements through a wallet/payment system.</li><li>White-label platform — agencies can use the platform under their own branding.</li><li>Multi-branch support — designed to work for both individual consultancies and larger recruitment networks. </li></ul><p></p><p>Current Scale</p><ul><li>550+ universities</li><li>1,000+ study-abroad agent partners</li><li>Destinations including Australia, UK, Europe, Canada and New Zealand.</li></ul><p></p>
Cialfo
<ol><li>Drove Cialfo DAU/MAU from 15% → 53%</li><li>AI adoption to 60%, and Self- service onboarding from 20% → 60%</li><li>Raised NPS from 25 → 60 through continuous customer feedback loops.</li></ol><p></p><p>Cialfo is an AI-powered college counselling and application-management platform, primarily serving K-12 schools, counsellors, students, parents, and universities. Its core proposition is to put the entire university/career journey—from exploration to application and enrollment—into one system. </p><p>Student → Career exploration → University discovery → Shortlist → Application preparation → Application submission → Offers → Enrollment</p><p>Cialfo sits in the middle and connects students, counsellors, schools and universities.</p><p>1. Student & career discovery</p><ul><li>Career exploration and assessments</li><li>Student profile building</li><li>University/program discovery</li><li>Shortlists and application lists</li><li>Destination and admissions content</li><li>AI-driven recommendations through Saige </li></ul><p>2. Counsellor CRM/workflow</p><ul><li>Student caseload management</li><li>Tasks and deadlines</li><li>Application tracking</li><li>Document collection/submission</li><li>Counsellor reviews</li><li>Parent communication</li><li>Reporting and analytics</li><li>Multi-campus / multi-school administration </li></ul><p>3. Application infrastructure</p><p>This is one of Cialfo's most important pieces.</p><p></p><p>Its Direct Apply capability lets students apply to participating universities directly through Cialfo. The company currently claims 1,200+ university partners and 75,000+ programmes on Direct Apply, while its broader university database covers 15,000+ universities. It also integrates with major application ecosystems including:</p><ul><li>Common App</li><li>UCAS</li><li>Parchment</li><li>Student Information Systems such as PowerSchool and Veracross </li></ul><p></p><p>Scale: </p><ul><li>700+ schools</li><li>105+ countries</li><li>1M+ students impacted</li><li>15,000+ universities</li><li>75,000+ programmes</li><li>1,200+ Direct Apply university partners</li></ul><p></p>