Results-driven Growth Marketing BI Analyst with a proven track record at Paytm, specializing in operationalizing business intelligence solutions and conducting advanced analytics. Expertise in presenting actionable insig…
Results-driven Growth Marketing BI Analyst with a proven track record at Paytm, specializing in operationalizing business intelligence solutions and conducting advanced analytics. Expertise in presenting actionable insights tailored to diverse audiences, fostering long-term relationships, and maintaining impactful data visualizations for key metrics. Achievements include converting 300+ reports, recommending process improvements boosting Reach by 15%, and playing a pivotal role in Paytm UPI P2P Campaign success.
Previously excelled as a Merchandiser Analyst at Flipkart, showcasing strong coordination and management skills. Led initiatives in refining Refurbished CLP quality, optimizing allocations, and driving customer-centric strategies. Successfully executed email programs, new product launches, and large-scale promotions, contributing to enhanced customer experiences and increased conversion rates.
<p>Operationalizing business intelligence solutions<br>
Conducting advanced analytics<br>
Aligning insights with UPI business goals<br>
Presenting clear and actionable findings<br>
Conducting customer-centric analyses<br>
Creating data visualizations<br>
Collaborating with cross-functional teams<br>
Contributing to campaign analysis<br>
Contributing to report conversion<br>
Contributing to optimization efforts to enhance efficiency</p>
As the Lead Business Intelligence Analyst for UPI at Paytm, I play a pivotal role in operationalizing business intelligence solutions, conducting advanced analytics, and aligning insights with UPI business goals. My responsibilities include presenting clear and actionable findings, conducting customer-centric analyses, creating data visualizations, and collaborating with cross-functional teams. I also contribute to campaign analysis, report conversion, and optimization efforts to enhance efficiency.
<p>Managed the merchandising of Home Kitchen & Small Appliances<br>
Overseeing daily performance reporting<br>
Conducting CTR analysis<br>
Conducting conversion analysis<br>
Coordinating with various teams<br>
Planned and executed site merchandising calendars<br>
Planned and executed monetization campaigns<br>
Played a key role in new product launches<br>
Played a key role in site-wide events<br>
Developed and executed marketing campaigns<br>
Developed and executed customer lifecycle journeys</p>
<p>Coordinating and managing resources to provide thorough and authoritative detail page content<br>
Managing the quality of Refurbished CLP and the resulting customer experience through merchandising<br>
Managing related projects such as Execution of Brief<br>
Managing related projects such as Wireframe Creation<br>
Managing related projects such as Allocation Optimization<br>
Managing related projects such as Deal Creation of Respective CLP<br>
Tracking and analyzing customer needs based on customer behaviors including searching, browsing, and purchasing<br>
Identifying problems and opportunities and responding accordingly<br>
Engaging the cross-functional team where necessary<br>
Planning and executing the site merchandising calendar<br>
Execution of email programs<br>
Execution of new product launches<br>
Execution of cross-category placements<br>
Developing and executing 2gud site-wide events<br>
Developing and executing browse tree design<br>
Developing and executing search results<br>
Developing merchandising for large storewide promotions<br>
Working closely with Sell team to schedule promotions<br>
Analyzing the relevant content metrics<br>
Proposing new traffic-driving content strategies<br>
Regularly developing, testing, and analyzing new merchandising tactics that sell products across all categories and increase conversion rates<br>
Documenting the results and sharing</p>
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