Results-driven Growth Marketing BI Analyst with a proven track record at Paytm, specializing in operationalizing business intelligence solutions and conducting advanced analytics. Expertise in presenting actionable insig…
Results-driven Growth Marketing BI Analyst with a proven track record at Paytm, specializing in operationalizing business intelligence solutions and conducting advanced analytics. Expertise in presenting actionable insights tailored to diverse audiences, fostering long-term relationships, and maintaining impactful data visualizations for key metrics. Achievements include converting 300+ reports, recommending process improvements boosting Reach by 15%, and playing a pivotal role in Paytm UPI P2P Campaign success.
Previously excelled as a Merchandiser Analyst at Flipkart, showcasing strong coordination and management skills. Led initiatives in refining Refurbished CLP quality, optimizing allocations, and driving customer-centric strategies. Successfully executed email programs, new product launches, and large-scale promotions, contributing to enhanced customer experiences and increased conversion rates.
Operationalizing business intelligence solutions
Conducting advanced analytics
Aligning insights with UPI business goals
Presenting clear and actionable findings
Conducting customer-centric analyses
Creating data visualizations
Collaborating with cross-functional teams
Contributing to campaign analysis
Contributing to report conversion
Contributing to optimization efforts to enhance efficiency
As the Lead Business Intelligence Analyst for UPI at Paytm, I play a pivotal role in operationalizing business intelligence solutions, conducting advanced analytics, and aligning insights with UPI business goals. My responsibilities include presenting clear and actionable findings, conducting customer-centric analyses, creating data visualizations, and collaborating with cross-functional teams. I also contribute to campaign analysis, report conversion, and optimization efforts to enhance efficiency.
Managed the merchandising of Home Kitchen & Small Appliances
Overseeing daily performance reporting
Conducting CTR analysis
Conducting conversion analysis
Coordinating with various teams
Planned and executed site merchandising calendars
Planned and executed monetization campaigns
Played a key role in new product launches
Played a key role in site-wide events
Developed and executed marketing campaigns
Developed and executed customer lifecycle journeys
Coordinating and managing resources to provide thorough and authoritative detail page content
Managing the quality of Refurbished CLP and the resulting customer experience through merchandising
Managing related projects such as Execution of Brief
Managing related projects such as Wireframe Creation
Managing related projects such as Allocation Optimization
Managing related projects such as Deal Creation of Respective CLP
Tracking and analyzing customer needs based on customer behaviors including searching, browsing, and purchasing
Identifying problems and opportunities and responding accordingly
Engaging the cross-functional team where necessary
Planning and executing the site merchandising calendar
Execution of email programs
Execution of new product launches
Execution of cross-category placements
Developing and executing 2gud site-wide events
Developing and executing browse tree design
Developing and executing search results
Developing merchandising for large storewide promotions
Working closely with Sell team to schedule promotions
Analyzing the relevant content metrics
Proposing new traffic-driving content strategies
Regularly developing, testing, and analyzing new merchandising tactics that sell products across all categories and increase conversion rates
Documenting the results and sharing
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