Data Analyst with experience in building data and reporting infrastructure using Tableau, SQL, Python, and Excel. Worked on A/B experiments, operational reporting, data cleaning, and marketing mix models to support busin…
Data Analyst with experience in building data and reporting infrastructure using Tableau, SQL, Python, and Excel. Worked on A/B experiments, operational reporting, data cleaning, and marketing mix models to support business insights and improve performance.
Built out the data and reporting infrastructure from the ground up using Tableau and SQL to provide real-time insights into the product, marketing funnels, and business KPIs.
Designed and implemented A/B experiments for products to improve the conversion rate by 19 basis points and reduce churn by 12 basis points.
Implemented long-term pricing experiment that improved customer value by 25%.
Built operational reporting in Tableau to find areas of improvement for contractors resulting in $50K in annual incremental revenue.
Built data visualizations using Tableau for KPIs that reduced manual reporting by 10 hours weekly.
Received, cleaned, and prepped data using Python, SQL, and Excel to help build marketing mix models that resulted in a lift in ROI of 8 basis points.
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