Data Analyst with experience in building data and reporting infrastructure using Tableau, SQL, Python, and Excel. Worked on A/B experiments, operational reporting, data cleaning, and marketing mix models to support busin…
Data Analyst with experience in building data and reporting infrastructure using Tableau, SQL, Python, and Excel. Worked on A/B experiments, operational reporting, data cleaning, and marketing mix models to support business insights and improve performance.
<p>Built out the data and reporting infrastructure from the ground up using Tableau and SQL to provide real-time insights into the product, marketing funnels, and business KPIs.<br>
Designed and implemented A/B experiments for products to improve the conversion rate by 19 basis points and reduce churn by 12 basis points.<br>
Implemented long-term pricing experiment that improved customer value by 25%.<br>
Built operational reporting in Tableau to find areas of improvement for contractors resulting in $50K in annual incremental revenue.<br>
Built data visualizations using Tableau for KPIs that reduced manual reporting by 10 hours weekly.<br>
Received, cleaned, and prepped data using Python, SQL, and Excel to help build marketing mix models that resulted in a lift in ROI of 8 basis points.</p>
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