Purnima Maurya

Purnima Maurya

Data Analyst Intern
India
Hindi, English

About Me

Aspiring Data Analyst with a strong foundation in Python, SQL, and Power BI, experienced in end-to-end data analysis including data preparation, modeling, and visualization. Passionate about uncovering patterns, optimizi…

Experience

Creative and AI-powered tools Internship

General Assembly
Apr 2025 - Jun 2025 · 2 months

Completed 8-week structured internship focused on creative and AI-powered design tools.
Gained hands-on experience with Adobe tools.
Participated in live expert sessions and completed multiple hands-on design projects.

Web Development Trainee

Zylife SmartCare Private Limited - New Delhi
Aug 2023 - Jan 2024 · 5 months

Developed and customized 5+ WordPress websites to meet diverse client needs, integrating user feedback to improve functionality.
Migrated 5 websites and restructured information architecture, resulting in a 20% improvement in task completion and a 15% reduction in bounce rate.
Added 10+ custom post types, taxonomies, and advanced fields to enhance content flexibility and navigation.
Ensured mobile responsiveness by collaborating with designers, adhering to UI/UX standards.
Conducted backups, security updates, and optimizations, reducing site downtime by 30% and improving load time by 20%.
Managed database cleanup and optimization using phpMyAdmin and plugins like WP-Optimize to maintain speed and efficiency.

Web Development Trainee

Zylife SmartCare Private Limited - New Delhi · New Delhi, India
Jul 2023 - Dec 2023 · 5 months

Developed and customized 5+ WordPress websites to meet diverse client needs, integrating user feedback to improve functionality., Migrated 5 websites and restructured information architecture, resulting in a 20% improvement in task completion and a 15% reduction in bounce rate., Added 10+ custom post types, taxonomies, and advanced fields to enhance content flexibility and navigation., Ensured mobile responsiveness by collaborating with designers, adhering to UI/UX standards., Conducted backups, security updates, and optimizations, reducing site downtime by 30% and improving load time by 20%., Managed database cleanup and optimization using phpMyAdmin and plugins like WP-Optimize to maintain speed and efficiency.

Web Development Internship

Zylife SmartCare Private Limited - New Delhi
Feb 2023 - Jan 2023 · 1 month

Collaborated with the design team to convert UI/UX mockups into functional website components, reducing development turnaround time by 25%.
Applied modern web design and UX best practices in live projects, enhancing user engagement by 30% and visual consistency across the site.

PROJECTS

Customer Shopping Behavior Analysis

Demo.inc
Duration : 16-Feb-2026 - 27-Feb-2026

Tools Used: Python (Pandas, NumPy), SQL, Power BI Conducted end-to-end analysis of customer shopping behavior dataset (500+ records) to identify trends in demographics, product categories, and purchasing patterns. Performed data cleaning, transformation, and feature engineering using Pandas and NumPy to prepare structured datasets for analysisUsed SQL to analyze repeat purchases, seasonal demand trends, discount impact, and payment preferences. Built interactive Power BI dashboards to visualize KPIs such as revenue trends, high-value customers, subscription impact, and category performance.Identified key drivers of repeat purchases including discounts, review ratings, and shipping preferences.Provided actionable insights to improve customer engagement, optimize marketing strategies, and enhance product positioning.

Certifications

Data Analyst

udemy · New Delhi, India · 2026

Skills

C++ Language (C++) Python Structured Query Language (SQL) GitHub NumPy Analytical Thinking PySpark Data Visualization Power BI Pandas NOSQL MS-Excel VS-Code MySQL Workbench Jupiter Notebook Data Cleaning and Modeling Data Structure and Algorithms ETL Analytical Thinking A/B tests NoSQL MS Excel VS Code Jupyter Notebook Data Cleaning Data Modeling Data Structures and Algorithms ETL A/B Testing Adobe tools WordPress phpMyAdmin DAX
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