About Me
BI and Reporting professional with 8+ years of experience developing Power BI and Tableau dashboards, building data models and DAX measures, and delivering reporting and automation solutions. Skilled in advanced Excel, P…
BI and Reporting professional with 8+ years of experience developing Power BI and Tableau dashboards, building data models and DAX measures, and delivering reporting and automation solutions. Skilled in advanced Excel, Power Query, SQL-based data extraction and validation, KPI reporting, and recurring workflow automation using Alteryx and Power BI. Experienced in translating stakeholder requirements into practical reporting solutions, coordinating delivery and validation, maintaining data quality and documentation, and communicating insights to business stakeholders. Brings a structured, hands-on approach to improving reporting efficiency, consistency and operational controls.
Experience
Senior Associate 2
<p>Developed an enterprise Power BI dashboard using Microsoft Dataverse to track the review and approval lifecycle of 6,500+ digital assets across 50+ countries.</p><p> Built a DAX and Power Query semantic model with reusable measures for queue aging, cycle time and SLA attainment, helping leadership identify bottlenecks by review team, region and business line.</p><p> Maintain dashboarding and reporting frameworks, including KPI definitions, standardised reporting views, data validation and quality controls to improve consistency across territories.</p><p> Gathered stakeholder requirements and translated business needs into Power BI dashboards, KPI definitions, and reporting solutions, coordinating delivery and validation to meet agreed timelines.</p><p> Managed recurring and ad hoc reporting, ensuring timely delivery, data accuracy, and consistent KPI definitions for stakeholders.</p><p> Automate recurring reporting and data-preparation workflows using Alteryx and Power BI, contributing to a reported 60% improvement in reporting efficiency.</p><p> Mentor 4–5 junior team members on skill development and work execution; review deliverables for quality, accuracy, and adherence to team standards.</p><p> Contribute to AI adoption and efficiency initiatives through Microsoft 365 Copilot/GenAI enablement, AI asset oversight and risk-aware governance practices, with human review of outputs before use.</p><p> Undertake Databricks training and collaborate with stakeholders assessing migration of existing Alteryx/workbench workflows toward Databricks/lakehouse processing, including workflow review, validation and downstream reporting considerations.</p><p> Built a Microsoft Copilot agent to automate repetitive governance checks for a digital asset portfolio of 5,000+ assets, identifying potential duplicates, flagging possible personal information, and detecting foreign-language content to support consistent reviews and responsible digital asset governance.</p>
Research Analyst
<p>Prepared market sizing and estimation reports across electronics, automotive, and ICT sectors — combining quantitative data modelling and secondary research to produce structured, client-facing analytical outputs.</p><p> Identified sector trends and competitive dynamics — translating data into industry insights that supported client strategic decisions and business development priorities.</p><p> Developed company profiles and competitive landscape analyses using structured data analysis and research methodologies.</p>