About Me
Business Intelligence and Data Analytics professional with more than 10 years of experience delivering reporting and analytics solutions that support business and management decision making. Strong expertise in Power BI …
Business Intelligence and Data Analytics professional with more than 10 years of experience delivering reporting and analytics solutions that support business and management decision making. Strong expertise in Power BI with hands on experience across real estate, facilities management, finance, sales and digital marketing in the UAE. Experienced in connecting Power BI to SQL Server 2022 databases as well as CRM, ERP, SharePoint Lists, Dataverse, APIs and Excel to build reliable dashboards and management reports. Previous experience includes manufacturing and FMCG analytics for the Unilever account at PwC where SSAS Tabular Models and Visual Studio were used with Power BI. Also experienced in digital campaign and lead integration using Zapier, Google Analytics, Looker Studio and CRM platforms to track lead generation, campaign performance and conversions. Additional experience includes SharePoint Online, Power Apps, Power Automate, Snowflake and Microsoft Fabric as part of reporting, automation and data integration solutions.
Experience
BI Developer & Data Analyst
<p>Develop and support Power BI dashboards for Finance, Sales, Facilities Management, Marketing and senior management.</p><p> Use DAX, Power Query, data modelling and RLS to deliver reliable reporting.</p><p> Build finance dashboards covering P&L, Balance Sheet, revenue, direct costs, AR/AP ageing and budget versus actuals.</p><p> Create real estate sales reporting that tracks the complete journey from EOI through to Sold.</p><p> Support Facilities Management teams with dashboards for maintenance, assets, service delivery and operational KPIs.</p><p> Support approval processes and internal digital workflows.</p><p> Bring reporting data together from SQL Server 2022 databases, CRM, ERP, SharePoint Lists, Excel and REST APIs.</p><p> Use Snowflake, Dataverse and Microsoft Fabric where required for reporting and integration.</p><p> Create and maintain SharePoint Online sites, department pages, landing pages, document libraries and SharePoint Lists.</p><p> Manage permissions and reporting integrations as part of day-to-day SharePoint work.</p><p> Create Power Apps forms and applications for business processes using SharePoint and Dataverse as data sources.</p><p> Build Power Automate workflows for approvals, notifications and process automation.</p><p> Integrate CRM and digital campaign data using Looker Studio, Windsor.ai, Zapier and APIs to report on leads, conversions, campaign performance and ROI.</p><p> Work directly with business teams to understand requirements, validate results and improve dashboards based on user feedback.</p>
Senior Associate
<p>Delivered Power BI reporting for the Unilever manufacturing/FMCG account.</p><p> Worked mainly with DAX and SQL-based data, with Snowflake used as a supporting source.</p><p> Worked with SSAS tabular models in Visual Studio and connected them to Power BI for reporting.</p><p> Built management dashboards for operations, supply chain and business performance.</p><p> Supported reusable data models, reporting automation and data-quality improvements.</p>
Senior Software Engineer
<p>Developed Power BI reports and SQL-based models for industrial and engineering operations, with a focus on process monitoring and management visibility.</p><p> Worked with engineering and business teams to turn operational requirements into practical reporting solutions.</p>
Software Engineer
<p>Built early BI experience through SQL, Excel, data analysis and reporting while supporting custom applications and workflow improvements.</p>
PROJECTS
Enterprise Sales & Marketing BI Dashboard
<p>Developed and maintained interactive Power BI dashboards for Sales, CRM and Marketing performance. Integrated data from Dynamics 365 CRM, ERP, SharePoint and digital marketing sources. Built data models, DAX measures, Power Query transformations, KPI scorecards, lead funnel analysis, deal status trends and lead-source reporting. Automated data refreshes, performed data validation and supported business users during UAT. The dashboards provided management with visibility into sales performance, campaign effectiveness and conversion trends, supporting campaigns that generated approximately AED 12.8M in closed deals and 238x ROAS.</p>