Layla Almarwani

Layla Almarwani

Agile Delivery Lead | Scrum | Product Delivery
Spain
Spanish, English, Arabic

About Me

Agile Delivery Lead with 4 years facilitating Scrum and leading delivery for web and mobile payments products at Felix Payment Systems, backed by a freelance background as a Mobile Developer and Digital Marketing Special…

Experience

PRODUCT & PROJECT DELIVERY LEAD (TEAM LEAD) [WEB & MOBILE]

FELIX PAYMENT SYSTEMS

<p>Led core Scrum ceremonies including Sprint Planning, Daily Standups, and Retrospectives utilizing Agile methodologies to maintain cross-functional team alignment.<br>
Directed bi-weekly capacity planning and process optimization by calculating team velocity and assigning story points to maximize development cycles and resolve workflow bottlenecks.<br>
Collaborated closely with QA, engineering, and design teams to ensure requirements were clear and translated from business goals into technical specifications.<br>
Managed the end-to-end product lifecycle by establishing product vision, defining long-term roadmap strategies, and leading backlog prioritization based on business impact.<br>
Led user discovery research and metric selection alongside marketing, business analysis, and database teams to translate complex data structures into strategic dashboard wireframes.<br>
Wrote comprehensive Product Requirement Documents (PRDs) and communicated high-level product strategy, vision, and problem-solving impact to organizational stakeholders.<br>
Onboarded 95% of internal staff and 60% of corporate clients through live feature demonstrations and custom visual guides in Confluence, successfully decreasing configuration support tickets by 50%.</p>

PRODUCT & PROJECT DELIVERY LEAD (TEAM LEAD) [MOBILE]

FELIX PAYMENT SYSTEMS

<p>Managed the core product roadmap and backlog priorities specifically for the core mobile Tap to Pay SDK and application integration features.<br>
Ensured ticket readiness by breaking down complex features into clear engineering tasks, defining clear acceptance criteria, and actively managing Jira workflows to unblock developers.<br>
Conducted Sprint End reviews to evaluate completion metrics, validate active dashboard deliverables against original PRD requirements, and present transparent timeline updates to stakeholders.<br>
Facilitated daily Scrum ceremonies and sprint tracking metrics to ensure engineering tasks for the mobile framework stayed aligned with strict release deadlines.<br>
Directed product launches through tight alignment with engineering, design, and QA squads utilizing A/B testing to validate platform performance before full production rollout.</p>

MOBILE DEVELOPER & DIGITAL MARKETING SPECIALIST

FREELANCER · Remote

<p>Collaborated directly with clients to analyze business needs, present functional prototypes, and transform user feedback into a clearly defined scope of work.<br>
Maximized digital visibility and organic reach through cross-platform SEO, mobile app ranking, and targeted social media marketing.<br>
Deployed client web and mobile apps across diverse digital marketplaces and global hosting platforms.</p>

YOUTH WORKER & PRETEEN ASSISTANT

FROG HOLLOW NEIGHBOURHOOD HOUSE · On site

<p>Conducted one-on-one assessments and Arabic–English interpretation to guide newcomer and refugee youth through school enrolment and community navigation.<br>
Led weekly recreation, leadership, and climate education programs to engage and empower youth aged 12–24.</p>

Skills

Content & product performance ownership Success criteria & KPI ownership Experimentation & A/B testing Requirements engineering PRDs Figma Agile Methodologies Product Discovery Market Research Objectives and Key Results OKRs Customer Discovery Hypothesis Testing AI tools workflow optimization Commercial mindset Written communication Async communication Team leadership Cross-functional collaboration Stakeholder management Analytical thinking Problem-solving Adaptability Resourcefulness Scrum Sprint Planning Daily Standups Retrospectives Team velocity Story points Backlog prioritization Product roadmap Product lifecycle User discovery research Confluence Jira A/B testing SEO Google Analytics Tableau Power BI Amplitude SQL GitHub Bitbucket Jira Align Notion Claude GitHub Copilot
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