Kent Jardine

Kent Jardine

Data Analyst Marketing
South Africa
Afrikaans, English

About Me

Experienced Sales Data Analyst with a demonstrated history of data analysis, market research and industry expertise. Detail-oriented and results-driven Business Intelligence Analyst with a strong track record in transfor…

Experience

BUSINESS INTELLIGENCE ANALYST

Libstar Holdings (PTY) Ltd.
Mar 2025 - Present · 1 year 4 months

Leveraging insights from complex datasets to support category strategy.
Optimizing product performance.
Driving customer-centric decisions.
Collaborating cross-functionally with stakeholders.
Assessing market and sales trends.
Contributing to strategic sourcing and range planning.
Identifying gaps.
Analyzing ESG and EPR data.
Delivering impactful, data-backed recommendations.
Applying a data-driven mindset to support category growth.
Enhancing value across the product lifecycle.

BUSINESS INTELLIGENCE ANALYST

Libstar Holdings (PTY) Ltd.
Mar 2025 - Present · 1 year 4 months

Skilled in leveraging insights from complex datasets to support category strategy, optimize product performance, and drive customer-centric decisions., Proven ability to collaborate cross-functionally with stakeholders, assess market and sales trends, and contribute to strategic sourcing and range planning., Experience in identifying gaps, analyzing ESG and EPR data, and delivering impactful, data-backed recommendations., Eager to apply a data-driven mindset to support category growth and enhance value across the product lifecycle.

DATA/SALES ANALYST

Libstar Holdings (PTY) Ltd.
Mar 2023 - Feb 2025 · 1 year 11 months

Overseeing and managing the access, accuracy, and completeness of internal and external data sources for stakeholders.
Ensuring data integrity and reliability.
Utilizing Nielsen scan data to analyze category performance.
Identifying key growth opportunities and gaps.
Optimizing product placement and promotional strategies.
Conducting market research on global and local category trends.
Providing actionable insights and recommendations to enhance category management.
Supporting strategic decision-making.

DATA/SALES ANALYST

Libstar Holdings (PTY) Ltd.
Mar 2023 - Feb 2025 · 1 year 11 months

Overseeing and managing the access, accuracy, and completeness of internal and external data sources for stakeholders, ensuring data integrity and reliability., Utilized Nielsen scan data to analyze category performance, identifying key growth opportunities and gaps - aiding in optimizing product placement and promotional strategies., Conducted market research on global and local category trends, providing actionable insights and recommendations to enhance category management and support strategic decision-making.

SALES & MARKETING INTERN

Libstar Holdings (PTY) Ltd.
Mar 2022 - Feb 2023 · 11 months

Assisting the marketing department in advertising and promotional efforts.
Developing tools and methods for collecting data such as surveys, opinion polls, or questionnaires.
Collecting and analyzing data to identify consumer trends.
Researching consumer opinions and marketing strategies.
Proposing adjustments to current strategies accordingly.
Monitoring and managing the company’s social media platforms.
Adjusting outreach tactics as needed.

SALES & MARKETING INTERN

Libstar Holdings (PTY) Ltd.
Mar 2022 - Feb 2023 · 11 months

Assisting the marketing department in their advertising and promotional efforts., Developing tools and methods for collecting data such as surveys, opinion polls, or questionnaires., Collecting and analyzing data to identify consumer trends., Researching consumer opinions and marketing strategies and proposing adjustments to current strategies accordingly., Monitoring and managing the company’s social media platforms, adjusting outreach tactics as needed.

Certifications

Advanced Excel (Office 2019)

Stellietech (Pty) Ltd · Stellenbosch, South Africa · 2022

Skills

Data Analysis & Interpretation Problem Solving & Critical Thinking Assortment Planning & Optimization Promotional Effectiveness Tracking Competitor Benchmarking Category Performance & GAP Analysis Consumer & Market Trend Analysis Ad Hoc Reporting Support BI Strategy Execution Basic SQL Skills Data Analysis Data Interpretation Problem Solving Critical Thinking Assortment Planning Optimization Category Performance Analysis Gap Analysis Consumer Trend Analysis Market Trend Analysis Ad Hoc Reporting Business Intelligence Strategy SQL Microsoft Excel
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