Marketing Data Analyst with experience in KPI tracking, advanced analytical methods, A/B testing, market research, and dashboard reporting. Also experienced as a Business Analyst and Technical Consultant, with a backgrou…
Marketing Data Analyst with experience in KPI tracking, advanced analytical methods, A/B testing, market research, and dashboard reporting. Also experienced as a Business Analyst and Technical Consultant, with a background in computer science, wireless networking, and IT business analysis.
<p>Spearheaded and tracked KPIs, presenting reports to C-level suite and stakeholders.<br>
Applied advanced analytical methods, including regression analysis and predictive modeling, to optimize marketing strategies, yielding a 64% ROI improvement.<br>
Conducted A/B testing for 20+ marketing campaigns and recommended enhancements for healthcare products.<br>
Analyzed financial processes using SWOT, MoSCoW, Process Diagram, 4W 1H, and root cause analysis.<br>
Led in-depth market research using BrightPearl ERP, resulting in an 8% increase in product intake.<br>
Assisted in creating PowerBI dashboards, offering real-time insights on business performance.</p>
<p>Established standardized project management processes, aligning with PMBOK and stakeholder input.<br>
Conducted workshops to understand document processes, utilizing BABOK and future expectations.<br>
Created Michener-branded templates and Google Forms for efficient project management.<br>
Developed a Google website repository, leading to 72% improvement in meeting deadlines.</p>
<p>Enhanced app performance by 30% by ensuring integration with Android 11.<br>
Revised data analysis process models leading to a 15% increase in operational efficiency.<br>
Implemented project management methodologies, including SDLC and agile practices.<br>
Conducted quality testing on various smartphones for app functionality and compatibility.</p>
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