Katrina Williams

Katrina Williams

Marketing Programs | Marketing Operations | Events | Business Operations
USA
English
Full-time Remote

About Me

Marketing programs and business operations leader with 20+ years of experience across technology, financial services, banking, and public-sector environments. Leads enterprise marketing programs, executive and client-fac…

Experience

Marketing Specialist, Events & Programs

Red Hat · Raleigh, NC (Remote)
Feb 2016 - Mar 2026 · 10 years

<p>Led enterprise marketing program operations across business units, supporting executive engagement, AI/NAPS stakeholder programs, partner programs, customer webinars, and internal communications.</p><p> Scaled a global webinar program generating $4M+ in influenced pipeline annually; standardized intake, production, Salesforce tracking, and post-event workflows to improve reporting accuracy.</p><p> Partnered with sales, product, legal, partner marketing, and marketing stakeholders to secure content, approvals, speaker readiness, audience communications, and compliant execution.</p><p> Managed enterprise event calendars, activity trackers, and capacity-planning tools to prevent scheduling conflicts and improve leadership visibility into priorities and deliverables.</p><p> Reduced operational costs by $140K annually by redesigning branded-merchandise and fulfillment workflows, consolidating vendors, and creating rules-based approvals and batching.</p><p> Created program newsletters, stakeholder updates, timelines, performance summaries, and risk-focused communications to keep leadership and cross-functional teams aligned.</p><p> Supported integrated marketing operations through event/webinar execution, CRM reporting, process documentation, stakeholder follow-up, and continuous workflow improvement.</p>

Events & Tradeshow Manager / Marketing Lead (Assistant Vice President)

City National Bank · New York, NY
Nov 2014 - Jul 2015 · 8 months

<p>Managed a $750K annual events budget across four business units, delivering executive client programs, economic updates, industry events, and national tradeshows within ≤3% variance.</p><p> Led end-to-end planning for business development events, including program objectives, venue/vendor coordination, run-of-show guides, event communications, materials, and post-event follow-up.</p><p> Negotiated vendor contracts and service agreements while maintaining alignment with bank policies, compliance standards, brand requirements, and operational risk controls.</p><p> Collaborated with marketing, compliance, sales, and business leaders to ensure accurate messaging, policy alignment, client readiness, and structured lead follow-up.</p><p> Developed checklist-driven standards and documented workflows to improve governance, execution consistency, and quality control across recurring programs.</p>

Lead Marketing Manager / Senior Associate

BNY Mellon · New York, NY
Jan 2006 - Jan 2014 · 8 years

<p>Directed marketing programs for a major business line, including campaigns, client communications, webinars, events, and sales-enablement support aligned to enterprise strategy.</p><p> Launched webinar systems that reduced travel spend, expanded national client access, and supported accurate CRM tracking and reporting.</p><p> Coordinated priorities with sales, product, and compliance teams; tracked outcomes through CRM dashboards and documented reporting.</p><p> Produced internal newsletters and leadership updates summarizing campaign performance, client engagement, program timelines, and business priorities.</p>

Executive Assistant & Events Coordinator

American Express; TIAA-CREF; Office of the Mayor of New York City · New York, NY
Jan 1996 - Jan 2006 · 10 years

<p>Supported senior executives with scheduling, stakeholder coordination, travel, meeting preparation, documentation, and confidential communications.</p><p> Assisted with large-scale events, community engagement programs, interdepartmental communications, and high-touch executive support in corporate and public-sector environments.</p>

Skills

Marketing Program Management Marketing Operations Campaign Support Executive Engagement Client Engagement Business Development Sales Alignment Project Management Program Management CRM Marketing Automation Salesforce Marketo Eloqua Budget Management Vendor Management Contract Management Process Improvement Workflow Design Stakeholder Communications Executive Communications Reporting Dashboards KPI Tracking Cross-Functional Leadership Compliance Microsoft Office Excel Google Workspace Tableau Event Management Webinars Content Marketing Email Marketing Brand Marketing ABM Vertical Marketing Customer Reference Programs EBC Data Visualization Attribution Conversion Optimization Digital Marketing Strategy ROI Measurement Analytics
Report this Profile?