Khalid Albusairi

Khalid Albusairi

CRM & Lifecycle | Digital Acquisition & Performance | Customer Insights & Analytics | Manager Level
Kuwait
English, Arabic
Freelance Remote

About Me

Kuwaiti digital marketing and CRM leader with 10 years turning research and customer data into segments,
campaigns and digital journeys. At Alshaya Group, built and ran the digital acquisition and CRM engine behind
the …

Experience

FREELANCE DIGITAL MARKETING & CRM

SELF · Al Ahmadi , al-Ahmadi , Kuwait
Jul 2025 - Present · 1 year 4 months

<p></p><p> CRM, Lifecycle & Retention •Segmentation & Personalisation •Paid Social & Search •Funnels, LandingPages & Conversion •Digital Customer Journeys (App & Web) •Testing & Experimentation •Tracking & WebAnalytics •KPI Frameworks & Dashboards •Budget Ownership •Brand Launches & Campaigns •Customer& Market Research •Leading Teams & Agencies</p>

Employer Branding Manager

Alshaya Group · Kuwait
Dec 2021 - Feb 2025 · 3 years 2 months

<p>Set up and led the group's first brand and campaigns function: a team of 2 (designer/videographer, data analyst) plus agencies and a KWD 40,000 yearly media budget, reporting to the department head and presenting to group leadership.</p><p> Led the group's first value proposition, from research with 900 people in 15 countries to a brand (“Belong, Discover, Growˮ) launched market by market; engagement rose 25% across a 50,000 person organisation.</p><p> Led events and partnerships: national exhibitions with QR, web-form, WhatsApp and email lead capture, plus university and government programmes in Kuwait, KSA, the UAE and Oman.</p><p> Owned the LinkedIn partnership end to end (contract, spend, analytics, benchmarking against 10 regional retail groups), set up platforms such as Pabbly, and co-ran campaigns with brand marketing teams.</p>

Recruitment Marketing Lead

Alshaya Group · Kuwait
Apr 2019 - Dec 2021 · 2 years 7 months

<p>Built the KPI framework and Power BI reporting leadership used to judge the full funnel, from first ad to conversion, by market and channel; weekly reviews moved budget faster.</p><p> Set up Meta and LinkedIn ad accounts, pixels, conversion events and landing pages; ran always-on campaigns on Instagram, Facebook, LinkedIn, Snapchat, TikTok and Google.</p><p> Ran continuous A/B, multivariate, journey-flow and usability tests, plus heatmaps (Microsoft Clarity), send-time optimisation and audience, creative and channel tests.</p><p> Delivered segmented lifecycle and re-engagement campaigns by market, audience and stage; a reminder campaign to unfinished applications drove a spike in completions, later traced to 4 senior hires.</p><p> Grew Facebook to 50,000 followers and launched Instagram from zero; targeting and creative moved a 75/25 male-female response mix to near parity at the same volume.</p><p> Data and analytics lead on the Phoenix transformation (20182022): website and campaign KPIs, reporting and platform adoption, with IT and consultants.</p>

Research Analyst (Part-time)

Euromonitor International · Remote
Oct 2017 - Sep 2019 · 1 year 11 months

<p>Kuwait market expert for multinational FMCG, F&B and retail clients: sized categories and built pricing, distribution and competitor data from trade interviews and store visits.</p>

Recruitment Marketing Officer

Alshaya Group · Kuwait
Jul 2017 - Apr 2019 · 1 year 9 months

<p>Managed the group's digital advertising across MENA (website, job sites, social) as super admin of the candidate CRM and channel accounts.</p>

Senior Marketing Analyst

The Sultan Center · Kuwait
Jul 2016 - Nov 2016 · 4 months

<p>Analysed transactional loyalty-card, category and promotion data for a leading Kuwait grocery retailer; basket analysis shaped in-store placements and promotions.</p>

Market Research Associate

Alghanim Industries · Kuwait
Jan 2015 - Jul 2016 · 1 year 5 months

<p>Researched Xcite's Riyadh market entry (Saudi consumer study, Kuwait and KSA competitor data) and designed Xcite Kuwait's satisfaction and after-sales surveys, presenting to senior stakeholders.</p><p> Ran customer and competitive research across automotive, electronics and engineering units, including analysis supporting the acquisition of Ford and Lotus.</p>

PROJECTS

Data SME (Subject Matter Expert) for Phoenix digital transformation

Alshaya Group
Duration : 01-Oct-2018 - 01-Oct-2022

<p>Data and analytics subject matter expert on Alshaya's group-wide transformation programme, working with project managers and external consultants. Covered KPIs and reporting across web, paid campaigns and operational data, and tracked platform adoption through superuser and sub-account usage analytics.</p>

Certifications

Braze Certified Practitioner

braze · Al Dajeej , Kuwait · 2026

Skills

CRM Lifecycle Marketing Retention Segmentation Personalisation Paid Social Paid Search Funnels Landing Pages Conversion Optimization Digital Customer Journeys Testing Experimentation Tracking Web Analytics KPI Frameworks Dashboards Budget Ownership Brand Launches Campaign Management Customer Research Market Research Team Leadership Agency Management Power BI Excel SQL BigQuery Tableau SPSS Python Braze HubSpot GA4 Google Tag Manager Meta Business Manager Meta Events Manager LinkedIn Campaign Manager Shopify Hotjar Microsoft Clarity Make.com Pabbly Airtable Oracle Surveys NielsenIQ Kantar
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