khalil choaib

khalil choaib

National Sales Manager
Lebanon
English, Arabic, French

About Me

Results-driven National Sales Manager with 20+ years of experience across furniture, retail, and FMCG industries in Nigeria, Iraq, Saudi Arabia, Qatar, and Lebanon. Experienced in leading multi-showroom operations, manag…

Experience

National Sales Manager

Matilda Group (Furniture House) · Nigeria
May 2026 - Present · 5 months

<p>Manage and oversee the performance of 12 furniture showrooms specializing in home and office furniture.<br>
Lead showroom managers and sales teams to achieve monthly and annual sales targets.<br>
Monitor sales performance, KPIs, conversion rates, and showroom profitability across all locations.<br>
Develop and implement sales strategies to increase revenue, market share, and customer satisfaction.<br>
Analyze market trends, competitor activities, and customer behavior to identify growth opportunities.<br>
Conduct regular showroom visits to ensure compliance with company standards, visual merchandising, and customer service excellence.<br>
Coordinate promotional campaigns, seasonal offers, and marketing initiatives to drive showroom traffic and sales.<br>
Recruit, train, coach, and evaluate showroom managers and sales consultants to improve performance and productivity.<br>
Prepare sales forecasts, performance reports, and business reviews for senior management.<br>
Build relationships with key clients, architects, interior designers, and corporate customers to generate new business opportunities.<br>
Lead target-setting exercises and incentive programs to motivate sales teams and improve results.<br>
Manage inventory performance and collaborate with purchasing and operations teams to optimize product availability and stock turnover.</p>

Sales Manager

Al Resom Al Alamiyah (Furniture Company) · Baghdad, Iraq
Feb 2024 - Apr 2026 · 2 years 2 months

<p>Led a team of 40 sales representatives, 3 showroom managers, and 6 supervisors across 3 multi-floor showrooms.<br>
Developed and implemented strategic sales plans that resulted in a 35% increase in annual sales revenue.<br>
Established and maintained relationships with high-end clients, ensuring personalized service and customer satisfaction.<br>
Analyzed market trends and competitor activities to identify new business opportunities and drive market share growth.<br>
Collaborated with marketing and purchasing teams to develop promotional campaigns and product launches.<br>
Managed sales budgets, forecasting, and performance reporting for senior management.</p>

Sales Manager

AD HOME Collection (Elie Saab Maison & Etro Home) · Beirut, Lebanon
Jan 2021 - Dec 2023 · 2 years 11 months

<p>Developed and executed strategic sales plans to achieve sales targets.<br>
Created and communicated sales goals and ensured senior management was informed of progress.<br>
Built and maintained strong, long-term client relationships.<br>
Monitored the performance of 2 showrooms in Beirut District.</p>

Buyer & Brand Manager

AL Mutlaq Furniture · Riyadh, Saudi Arabia
Aug 2017 - Jun 2020 · 2 years 10 months

<p>Selected furniture and home décor products for display and sale from international suppliers.<br>
Negotiated and finalized supplier deals at international fairs in the USA, China, and Italy.<br>
Monitored 14 store managers and delegated responsibilities to follow up on sales performance.<br>
Developed display plans for showrooms ranging from 400 m² to 1,500 m².<br>
Developed and implemented marketing strategies for campaigns across social media platforms.</p>

Showroom Manager

AL Mutlaq Furniture / Natuzzi & Warde · Khobar, Saudi Arabia
Jan 2012 - Aug 2017 · 5 years 7 months

<p>Managed a sales team of 7 members, contributing to a 130% increase in sales.<br>
Developed quarterly objectives for the marketing department and sales team.<br>
Provided training in customer service, installation, sales techniques, and problem-solving.<br>
Analyzed sales, gross margin, and visual merchandising to improve product performance.</p>

Sales Advisor

Arabic Beverage Company · Jeddah, Saudi Arabia
Aug 2009 - Nov 2011 · 2 years 3 months

<p>Launched a new market in western Saudi Arabia for Kuwaiti beverage products.<br>
Supervised a team of 20 mini-truck drivers distributing stock to supermarkets and retail outlets across Jeddah, Al Madinah, Makkah, and Taif.<br>
Prepared daily sales reports for senior management.</p>

Section Manager

Carrefour Hypermarket · Doha, Qatar
May 2006 - Jul 2009 · 3 years 2 months

<p>Supported the opening of Carrefour Hypermarket in Villaggio Mall.<br>
Managed a sales team of 4 members within a 42 m² section.<br>
Created B2C and B2B sales funnels.</p>

Skills

Sales Management Business Development Multi-Showroom Operations Sales Strategy Revenue Growth Team Leadership Performance Management KPI Tracking Sales Forecasting Retail Sales Luxury Furniture Sales Key Account Management Customer Relationship Management Negotiation Supplier Management Visual Merchandising Marketing Campaigns Product Launches Inventory Management Stock Performance Training Coaching B2B Sales B2C Sales Sales Reporting Market Analysis Competitor Analysis Budget Management
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