Data Analyst with experience in competitive analysis, pricing and outreach experiments, performance marketing, A/B testing, churn analysis, and dashboarding. Skilled in SQL, Python, Tableau, Power BI, Google Analytics, a…
Data Analyst with experience in competitive analysis, pricing and outreach experiments, performance marketing, A/B testing, churn analysis, and dashboarding. Skilled in SQL, Python, Tableau, Power BI, Google Analytics, and MS Office, with a background in Economics & Mathematics.
Discount Optimisation
Growth Hacking
Helped in boosting click-through rates by 12% by deep diving and identifying major sources of user drop-off.
• Improved Conversion Rate by 0.4% during campaign month, i.e Jan-2022 by performing an Out-Of-Stock Analysis.
• End-to-end ownership of providing insights from a new Livestream Feature we recently launched on the app and helped Marketing Team in attracting the right kind of customer segment which boosted revenue by 1.7* for Livestream Users in Feb-22
• Performed A/B Testing to see which product features lead to a higher Product Penetration Rate, which brought upon a 15% decrease in drop-off rates
• Did Churn-Analysis to improve retention rates by 7% over the course of 6 months
• Analyzed the impact of a redesigned checkout process on cart abandonment rate, which led to a 20% decrease in abandonment rate after implementation.
• Involved with multiple A/B testing initiatives of new product features, which resulted in a 30% increase in CTR overall.
Competitive Analysis to size up opportunities to expand in
Designing Pricing & Outreach Experiments to optimize for CR-Boosting Strategies
Ownership of Performance Marketing Domain & extensive stakeholder management
Built dashboards on Tableau to automate important KPIs that C-Level wanted visibility on
Practiced writing complex SQL Queries to cater to ad-hoc data requests
Helped in boosting click-through rates by 12% by deep diving and identifying major sources of user drop-off
Improved Conversion Rate by 0.4% during campaign month, i.e Jan-2022 by performing an Out-Of-Stock Analysis
End-to-end ownership of providing insights from a new Livestream Feature we recently launched on the app and helped Marketing Team in attracting the right kind of customer segment which boosted revenue by 1.7* for Livestream Users in Feb-22
Performed A/B Testing to see which product features lead to a higher Product Penetration Rate, which brought upon a 15% decrease in drop-off rates
Conducted an A/B test of a new product feature, which resulted in a 30% increase in conversion rate
Did Churn-Analysis to improve retention rates by 7% over the course of 6 months
Analyzed the impact of a redesigned checkout process on cart abandonment rate, which led to a 20% decrease in abandonment rate after implementation
Debugged complex SQL Queries, Python Code and corrected issues in Tableau Dashboards for 20+ clients
Managing and distributing rations to the camp sites where Syrian Refugees were stationed, and volunteered to teach kids
Partnered with international NGO (APPNA) and organized awareness campaigns surrounding chronic diseases like Hepatitis C across Pakistan, leading a team of 20 volunteers in the process
The AI-first Recruitment Operating System that unifies and automates the entire hiring lifecycle for modern enterprises worldwide.
Dr Job FZ LLC. 2026 © All Rights Reserved
