Data Analyst with experience in competitive analysis, pricing and outreach experiments, performance marketing, A/B testing, churn analysis, and dashboarding. Skilled in SQL, Python, Tableau, Power BI, Google Analytics, a…
Data Analyst with experience in competitive analysis, pricing and outreach experiments, performance marketing, A/B testing, churn analysis, and dashboarding. Skilled in SQL, Python, Tableau, Power BI, Google Analytics, and MS Office, with a background in Economics & Mathematics.
Discount Optimisation
Growth Hacking
Helped in boosting click-through rates by 12% by deep diving and identifying major sources of user drop-off.
• Improved Conversion Rate by 0.4% during campaign month, i.e Jan-2022 by performing an Out-Of-Stock Analysis.
• End-to-end ownership of providing insights from a new Livestream Feature we recently launched on the app and helped Marketing Team in attracting the right kind of customer segment which boosted revenue by 1.7* for Livestream Users in Feb-22
• Performed A/B Testing to see which product features lead to a higher Product Penetration Rate, which brought upon a 15% decrease in drop-off rates
• Did Churn-Analysis to improve retention rates by 7% over the course of 6 months
• Analyzed the impact of a redesigned checkout process on cart abandonment rate, which led to a 20% decrease in abandonment rate after implementation.
• Involved with multiple A/B testing initiatives of new product features, which resulted in a 30% increase in CTR overall.
<p>Competitive Analysis to size up opportunities to expand in<br>
Designing Pricing & Outreach Experiments to optimize for CR-Boosting Strategies<br>
Ownership of Performance Marketing Domain & extensive stakeholder management</p>
<p>Built dashboards on Tableau to automate important KPIs that C-Level wanted visibility on<br>
Practiced writing complex SQL Queries to cater to ad-hoc data requests</p>
<p>Helped in boosting click-through rates by 12% by deep diving and identifying major sources of user drop-off<br>
Improved Conversion Rate by 0.4% during campaign month, i.e Jan-2022 by performing an Out-Of-Stock Analysis<br>
End-to-end ownership of providing insights from a new Livestream Feature we recently launched on the app and helped Marketing Team in attracting the right kind of customer segment which boosted revenue by 1.7* for Livestream Users in Feb-22<br>
Performed A/B Testing to see which product features lead to a higher Product Penetration Rate, which brought upon a 15% decrease in drop-off rates<br>
Conducted an A/B test of a new product feature, which resulted in a 30% increase in conversion rate<br>
Did Churn-Analysis to improve retention rates by 7% over the course of 6 months<br>
Analyzed the impact of a redesigned checkout process on cart abandonment rate, which led to a 20% decrease in abandonment rate after implementation</p>
<p>Debugged complex SQL Queries, Python Code and corrected issues in Tableau Dashboards for 20+ clients</p>
<p>Managing and distributing rations to the camp sites where Syrian Refugees were stationed, and volunteered to teach kids</p>
<p>Partnered with international NGO (APPNA) and organized awareness campaigns surrounding chronic diseases like Hepatitis C across Pakistan, leading a team of 20 volunteers in the process</p>
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