Hammad Moin Siddiqui

Hammad Moin Siddiqui

Data Scientist
India

About Me

Data Scientist with over 2+ years of experience. Proficient in reporting, optimization, and algorithm development using Google Data Studio, SQL, and Python. Experienced in collaborating with international teams and globa…

Experience

Data Scientist

GroupM
Aug 2022 - Present · 3 years 11 months

Conducted Market Basket Analysis to understand customer purchasing patterns for Britannia.
Delivered impactful Generative AI and Prompt Engineering trainings for ChatGPT and Google BARD, doubling analysis speed on open-source data.
Streamlined data integration and analysis with Python and SQL automation, achieving an 80% time reduction in data analytics.

Data Scientist

GroupM
Feb 2022 - Present · 4 years 5 months

Data Scientist with over 2 years of experience. Proficient in reporting, optimization, and algorithm development using Google Data Studio, SQL, and Python.
Experienced in collaborating with international teams and global clients. Demonstrates expertise in deriving strategic insights for businesses like Team Eightbar and Mindshare. Committed to advancing in data science and technology, with a passion for continuous learning, highlighted by certifications in Google Analytics and Ads. Focused on employing advanced analytics to influence meaningful business decisions.

Data Science Intern

Mindshare
Feb 2022 - Jul 2022 · 5 months

Collaborated on projects for IBM response analysis.
Collaborated on project for BARC Television viewership data and analyzed viewership pattern along with ads rates and cost.
Collaborated on project for United Breweries, data scrapping and feature engineering based on customer reviews and ratings.
Collaborated on project for United Breweries, feature engineering based on financials and extracting the purchasing behavior of the customers.

Business Analyst

Impetus Techno solutions
Sep 2018 - Mar 2019 · 6 months

Gathering sales data, machine data and inventory data from various customers, vendors and competitors and placing competitive quotations.
Making weekly and monthly sales reports and presenting key insights.
Providing monthly training classes to various ITI institute students and spreading awareness about products and services along with industrial technical knowledge.
Collecting customer feedback on products and providing valuable inputs on development of products from various industrial giants such as Emco Dynatorq, Larsen & Toubro Ltd., SETCO automotive, ENDURANCE, PIRAMAL glass Ltd., LAVA CAST etc.

Data Scientist

Team Eightbar - a bespoke, unified Ogilvy/GroupM team dedicated to IBM.
Aug 2022

Managed Google Ads reporting and performance analysis, spanning weekly to yearly cycles, and conducted competitive analysis on IBM competitors.
Facilitated campaign optimization for One Search(Google) ads and Paid media Marketing, including ad-hoc analysis support for planners.
Executed A/B testing with variant and control strategies, ensuring data quality and integrity in performance assessments.
Generated month-over-month and year-over-year insights and increased total conversions by 35%.

Skills

Data Evaluation Excel Google Analytics Python Reporting Advanced Analytics Dashboards Hive IBM Cloud Machine Learning Algorithms NoSQL PL/SQL Power BI Tableau SQL Hive QL MQL Hadoop IBM Pearl IBM CMDP tools Amazon AWS IBM W3 MySQL MongoDB IBM QMF Advanced Excel PowerPoint Word Google Workspace Looker Studio MPM mExtract CMDP Data Visualization Statistical Methods Hypothesis Testing Quantitative Analysis Data Storytelling Report Generation Presentation Database Management Data Mining MS SQL Server Machine Learning Modeling Techniques Predictive Modeling Data Manipulation Web Scraping ETL Leadership Training Communication Problem Solving Digital Marketing Fundamentals Generative AI LLM Language Models
Report this Profile?