Deepak Kumar Verma

<p>Led a 20-member Growth organisation across acquisition, engagement and loyalty.</p><p> Incubated and owned PnL of 3 categories.</p><p> Partnered with global Product, Data, Engineering, Risk and Operations teams.</p><p> Built the full-funnel growth model across eight business lines, linking acquisition, onboarding, activation, cross-sell and retention.</p><p> Increased monthly active customer share from 11% to 40% in seven months.</p><p> Grew Subscriptions ARR 4X from £250K to £1Mn in seven months.</p><p> Increased debit usage from 29% to 79% through upgrade, billing, proposition, onboarding and GTM redesign.</p><p> Incubated and scaled Bill Payments from zero to 200K monthly transactions in seven months.</p><p> Scaled Business Registrations to 17K per month.</p><p> Created an approximately £2M ARR category.</p><p> Led customer discovery and India rollout for Tide's global onboarding activation programme, homepage redesign, vernacular app and responsive web platform.</p><p> Built acquisition and partnerships across fintech platforms, affiliates, owned inventory and assisted channels.</p><p> Governed CAC, acquisition quality, onboarding and multi-product adoption.</p><p> Led Tide Assist, AI powered assistant driving personalized, in-app decisioning across payments, collections & filing.</p><p> Led a 120-member customer-engagement operation alongside the marketing team integrating CRM and IVR automation.</p>

<p>Worked within the CEO Office on strategic priorities spanning growth, marketing, supply chain and business transformation; structured cross-functional problem diagnosis, opportunity assessment, stakeholder alignment and execution planning.</p>

<p>Led a 14-member team and one of India's largest lifecycle ecosystems across 360Mn+ customers in Financial Services, Mobility, Wi-Fi, DTH, OTT and Payments Bank.</p><p> Delivered $120Mn monthly CLM-attributed revenue.</p><p> Created One Airtel growth & decisioning framework, unifying transactional & behavioural signals and real-time moments.</p><p> Delivered 20% higher retention.</p><p> Delivered 25% growth in high-value customers.</p><p> Delivered 8% m-o-m growth in new-service adoption.</p><p> Ran quarterly cross-sell planning.</p><p> Grew 28% q-o-q by acquiring 770K new lines.</p><p> Boosted digital acquisition share of Postpaid and Broadband to 50%.</p><p> Took financial products into assisted channels for first time through eligibility prompts in 5,000 advisor call centre and 1,600 retail outlets.</p><p> Stores delivered 3.5X conversion uplift in the first weeks.</p><p> Owned acquisition, lifecycle marketing and cross-sell across Airtel Finance ecosystem.</p><p> Reduced EMI-card CAC by approx. 40% in 3 months while maintaining volume.</p><p> Grew cross-sell for existing finance customers from 2% to 8% in 6 months.</p><p> Scaled Insta EMI Card to 176K net additions in six months.</p><p> Scaled financial-services adoption to 33%.</p><p> Scaled Payments Bank to 23%.</p><p> Authored the Thanks app strategy.</p><p> Scaled the app MAU of Xtream Play (OTT) App by 100% to 25Mn.</p><p> Scaled Airtel Thanks App by 15% to 110Mn.</p><p> Diagnosed 3.3Mn data-exhaustion events.</p><p> Delivered Data Loan – micro credit of 1GB.</p><p> Resulted in 1.5Mn new customers a month, 70% repeat, and hundred crore revenue line.</p><p> Grew distribution via Google Pay, PhonePe, Airtel store on WhatsApp, quick commerce stores and 3rd party logistics vendors.</p>

<p>Built the growth and CRM function for India's first super app from zero.</p><p> Scaled to 6Mn+ monthly actives and $350Mn GMV in year one.</p><p> Scaled the team to 15 across growth, performance, CRM and analytics.</p><p> Built a cross brand P&L vertical with $210Mn of annual GMV.</p><p> Partnered with five Tata brands to monetise 150Mn+ group customers via cross-brand campaigns.</p><p> Drove store traffic and acquired 250K+ new buyers.</p><p> Owned and allocated a $12Mn annual budget across paid search, social, display, affiliate and app-install channels.</p><p> Drove 100Mn+ app visits.</p><p> Cut CAC 35% while scaling transacting customers 3X to 1.2Mn in 18 months.</p><p> Established that early visit frequency and cross-category exploration drove retention while sign-up did not.</p><p> Restructured growth strategy away from installs to down-funnel retention to grow repeat frequency 1.8X and repeat buyers 1.5X.</p><p> Led acquisition and lifecycle activation for the Tata Neu HDFC Bank co-branded credit card.</p><p> Scaled issuance past 1Mn.</p><p> Designed and enabled strategic Tata Group loyalty program - NeuPass.</p><p> Designed the tiering structure and automated lifecycle progression.</p><p> Drove a 43% lift in conversion rate.</p><p> Expanded multi-category transactors by 28%.</p><p> Designed 8 customer cohorts and 70 micro-segments.</p><p> Used propensity models and event-triggered journeys across WhatsApp, Push, SMS, RCS and Email.</p><p> Delivered 3X engagement and 10X conversion lifts.</p><p> Led CDP evaluation, selection and migration to MoEngage.</p><p> Rebuilt attribution across app and web.</p><p> Created a Power BI workbench making micro-segment performance self-serve.</p>

<p>Owned debit-card portfolio growth across onboarding, activation, usage, communications and customer value.</p><p> Improved card activation 5%.</p><p> Improved spend per active card 9%.</p><p> Designed the National Right Carding Program.</p><p> Improved product adoption by 10 percentage points in four months.</p>

<p>Led customer lifecycle management for 300Mn+ users.</p><p> Used segmentation, product experimentation and commercial guardrails to increase Unlimited Pack penetration from 15% to 45%.</p><p> Increased product renewals from 60% to 80%.</p><p> Launched the “Chillar Recharge” micro-proposition.</p><p> Generated approximately ₹2Cr incremental monthly revenue.</p><p> Helped grow 4G customers from 69M to 100M in 12 months.</p><p> Ran reactivation and churn programmes at scale.</p><p> Lifted retention 25%.</p>

<ul><li>Research from different internal and external sources to understand business needs of potential investors</li><li>Onboarded and developed partnership with 40 clients like emerging market funds and pension funds across the globe</li><li>Conceptualized alternate strategic opportunities for company by exploring both demand and Supply sides of the business</li></ul>

<ul><li>Project management, vendor management, budgeting of maintenance activities and non-plan capital budget projects</li><li>Awarded by Exec. Dir. HPCL for ideating and leading the project for Pipeline Risk Identification & Mitigation</li></ul>