Strategic Product Designer / AI Consultant with expertise in transforming complex ideas into intuitive experiences through comprehensive research, problem solving, systems thinking, and development-ready UI components ac…
Strategic Product Designer / AI Consultant with expertise in transforming complex ideas into intuitive experiences through comprehensive research, problem solving, systems thinking, and development-ready UI components across healthcare, energy, finance, government, cyber and B2B. Skillfully mitigating risks associated with user data security. Proven track record of AI integration, product management, and UX design, collaborating with startups and corporations globally. Proficient in bringing concepts to validation swiftly, understanding the importance of finding real problems. Lifelong learner with a focus on user adoption and seamless, secure and compliant integration of AI-driven solutions like conversational AI flow design. What sets me apart is my unique blend of technical expertise in AI and engineering, strong design and product management skills – allowing me to bridge the gap between technology, user needs and business objectives.
<p>Strategically led the data visualization for Saudi Arabia’s General Authority of Statistics, identifying and mitigating risks associated with digital transformation, significantly improving user engagement and reducing data interpretation errors<br>
Significantly contributed to the Tonomous Data Marketplace Platform NLP on strategy, content and growth with the CPO and engineering leads<br>
Contributed to the content and design of numerous successful RFPs for Middle Eastern and African public sector tenders<br>
Worked on the NEOM resident's and Super apps as mobile product designer<br>
Collaborated on the NEOS project, a visual tool for managing data relationships and flows, empowering users to create, view and interact with a data landscape<br>
As a part of the global NEOM and later Tonomous Design System team, migrated and upgraded the existing org-wide design system, introducing new functionalities to support professional users, developer tools and complex data-heavy applications and increased the company-wide adoption of the new features</p>
• Strategically led the data visualization for Saudi Arabia’s General Authority of Statistics, identifying and mitigating risks associated with digital transformation, significantly improving user engagement and reducing data interpretation errors
• Significantly contributed to the Tonomous Data Marketplace Platform (NLP) on strategy, content and growth with the CPO and engineering leads
• Contributed to the content and design of numerous successful RFPs for Middle Eastern and African public sector tenders
• Worked on the NEOM resident's and Super apps as mobile product designer
• Collaborated on the NEOS project, a visual tool for managing data relationships and flows, empowering users to create, view and interact with a data landscape
• As a part of the global NEOM and later Tonomous Design System team, migrated and upgraded the existing org-wide design system, introducing new functionalities to support professional users, developer tools and complex data-heavy applications and increased the company-wide adoption of the new features
<p>Led the launch of the marketplace for skilled workers, from 0 to 1 with VC-backed Silicon Valley founders<br>
Developed product strategy, lean brand, UI with visual language and user experience – focusing on AI-driven, automated matchmaking and simple onboarding to attract a broad user base and ensure a steady stream of bookings</p>
<p>Improved user experience for Client and Agency Portals, simplifying admin dashboards for an intuitive journey<br>
Utilized user research and advanced analytics to address pain points and aligned with Indeed's design standards</p>
<p>Designed an enterprise SaaS product for leading Visual Effects Studio, resulting in a noticeable increase in efficiency<br>
Collaborated with a User Researcher, facilitated workshops and interviews, and applied feedback</p>
<p>Led the design of EDF's collaborative data visualization platform, consolidating legacy tools into a streamlined app, ensured visualization practices complied with regulatory requirements, resulting in a significant increase in efficiency<br>
Facilitated stakeholder workshops, developed the MVP through user interviews, and established a design system<br>
Led content design and increased internal engagement through videos with a mixture of AI generated and real footage</p>
<p>Created the Briidge brand and designed the AI-driven musician matching app for the US market, resulting in a significant increase in user engagement and app downloads<br>
Handled naming, brand design, mobile app concept, product strategy, prototyping, and developer handover</p>
<p>Managed extensive digital transformation initiatives for EY's client-facing systems across sectors<br>
Led the design of an insurance digital transformation tool, enhancing data visualization for auditors and board members, improving customer experience and efficiency, ensured alignment with regulatory requirements</p>
<p>Web-based estimation tool, replacing traditional Excel methods, enhancing efficiency and reducing the risk of errors<br>
Led UX research, interviews, workshops and design, introducing dynamic data visualization and real-time pricing</p>
<p>Co-founded the company and established a user-centric, ethical AI solution with a viable go-to-market strategy resulting in early sales success and a 25% increase in user adoption<br>
Leading Service Design, research, design, content and Product Management / new business development</p>
<p>Launched the project, capitalizing on the debut of generative AI tools<br>
Led product development, content design, branding, and go-to-market strategy, achieving early sales success</p>
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